Kohl’s Department Stores will be the exclusive department store retail partner for The Color Run, further illustrating the company’s commitment to be the active and wellness destination for families, as laid out in the company’s new strategic initiative. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county, providing a one-stop shop for families gearing up for race day with active brands including Nike, Fitbit, Adidas, Gaiam, Fila Sport Asicsand more.
The Color Run, also known as “the Happiest 5k on the Planet,” will debut their 2015 Shine Tour, bringing a fresh spin and unique experience with an all-new Sparkle Zone on course. Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.
“Kohl’s is teaming with The Color Run to invite America’s families to get active at one of the most engaging, socially-sharable and accessible fitness events in the country,” said Michelle Gass, Kohl’s chief customer officer. “We are continually connected with Kohl’s strong social followers and will encourage those participating in the event, or those cheering on their friends and family, to share their stories with our social community. We know jumping into the active lifestyle is a different experience for everyone and The Color Run is the perfect event for families to have fun with fitness.”
In early January, Kohl’s kicked off the Make Your Move initiative, inviting America to get active and incorporate wellness into their lifestyle. In addition, Kohl’s offers inspiration through social channels and on programs such as The Biggest Loser and the TODAY Show, providing motivation to customers and associates seeking an active and well lifestyle. Customers can share their wellness journey with #MakeYourMove and are invited to check out Kohl’s partnership with FitFluential for dynamic content from fitness bloggers on Kohl’s social channels including, Facebook, Twitter, Instagram and Pinterest.
Additional information about The Color Run and how to register can be found on TheColorRun.com.
