Birkenstocks for the third year in a row was the top footwear choice in back-to-school searches, according to Google’s list of 2016 back-to-school trends.
Category: Outdoor

Trendy Fjällräven’s Anti-piracy Costs Are Rising
The cost of defending the the trendy Swedish outdoor brand against counterfeiters is rising fast, according to its German parent company.

Skullcandy Gains An Extra $26.6M In Acquisition Fight
Turns out active-lifestyle audio tech brand Skullcandy Inc. (Nasdaq:SKUL) is worth more than the market thought it was.

KPMG Study: Cyberattacks Cause Consumer Alarm
Consumers are wary of the increased frequency of cyber-attacks against retailers, and many are ready to walk away from their favorite retailers if a breach occurs.
CanCooker Names Sam Bowman VP of Sales and Marketing
CanCooker President Seth McGinn appointed Sam Bowman as vice president of sales and marketing for the outdoor cooking company.
Differential Brands Appoints Jake Brandman as Swims President
Differential Brands Group Inc. appointed Jake Brandman, formerly Sanuk’s president, as president of the company’s Swims brand.

Whitewater Course Reopened Near Charlotte
The U.S. National Whitewater Center reopened its whitewater channels August 10 after implementing a new water management plan that better accounts for turbidity.

Skullcandy Spurns Incipio for Better Offer
The audio accessories for action sports, music and gaming enthusiasts reached an agreement Tuesday to be acquired by Mill Road Capital Management LLC.
Bearpaw Appoints CFO
Bearpaw, best known for its fashionable boots, has appointed Jason J. Martini as its new chief financial officer.
EORA Announces Board Changes
The Eastern Outdoor Reps Association’s board of directors has selected a new president and announced other changes to its membership.
Sterling Rope Co. Appoints Director Of Marketing
Sterling Rope Company Inc. stated Liz McLellan will be leading the marketing department as its new director of marketing.

Conservation Alliance Launches Donor Program
With a few well-heeled friends from the outdoor industry, the non-profit has kicked off a new major donor program to raise money for wilderness conservation.
VF Corp. CEO Reaps Rewards
Chairman and CEO Eric C Wiseman sold less than 10 percent of his shares in the apparel company last week for a profit of roughly $12.0 million.

Burton Snowboards CEO to Keynote Camber Outdoors Interbike Event
Donna Carpenter, CEO of Burton Snowboards, will be the featured speaker at Camber Outdoors’ (formerly OWIC) Thought-Leadership Keynote at Interbike.
Ski.com taps White Cloud Communications for PR
Ski.com, an online provider of mountain vacation packages, has tapped Sun Valley, ID-based White Cloud Communication for its communication strategy, public relations and media outreach, effective immediately.