Mc Swiney is an outdoor industry veteran whose career includes a 21-year run with Cascade Designs Inc.
Category: Outdoor
Keen Hires Casey Sheahan As President
The former CEO of Patagonia will succeed Steve Meineke, who will retire in mid-November and remain an active Keen Advisory Council member.
Tasc Sported By Everest Mountain Guide Jeff Evans
Tasc, the activewear company that is famous for using bamboo fibers in its apparel, will see its performance apparel taken to Everest, as famous explorer Jeff Evans premieres in Everest Air on the Travel Channel October 26.
POC Expands Cannondale-Drapac Pro Cycling Deal
POC, a leading manufacturer of ski and cycling products, expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017.
Why Cabela’s Is Eager For The Bass Pro Merger
In its first financial report since announcing the merger plans, the hunt-and-fish retailer showed that it could benefit from some of the scale that will come with the pending deal.
Ski Season Underway In Colorado
Colorado’s 2016/17 ski season has officially started, as skiers and snowboarders celebrated the first runs of the season at Arapahoe Basin Ski Area on Friday, October 21.
Patagonia Aims To Reduce Printed Materials
By implementing Plum River’s Elastic Suite, the outdoor company will significantly reduce the need for printed materials through the digitization of major sales and marketing assets.
K2 Sports Names Northwest Sales Agency
Leading Edge Sports, based in Woodinville, WA, represents clients such as Swix, Bison Design and Pivot Cycles.
Event Fabrics Adds Sales Account Manager
The waterproof-breathable fabric provider hired Dave Wilson as its new sales account manager in addition to other recent hires.
Wigwam Mills Redesigns Packaging
The new packaging is also stamped with a lifetime guarantee.
Vasque Accepting Applications For Thru-Hike Syndicate
The brand partner-powered ambassador program will next year add another partner, LifeProof, and will open to people thru-hiking any long trail in the continental U.S.
Haibike Named First E-Bike Sponsor Of Sea Otter Classic
The German brand, which partnered with Bosch to sponsor the festival’s first e-bike race this year, plans to greatly expand its demo fleet and expo space in 2017.
Nordic Pocket Saw Taps North American Market
Nordic Pocket Saw, which launched in Sweden in August 2015, will introduce its product to U.S. and Canadian markets come Fall 2016. Sport Hansa is tasked with handling sales and distribution in these markets.
Rocky Brands Sees Some Stabilization In Q3
The boot manufacturer indicated that inventory levels, which had been inflated due to last year’s warm winter, began to normalize in the third quarter and at-once orders are finally picking up.
Cabela’s Q3 Earnings Slump
Cabela’s Inc., in its first report since announcing plans to merge with Bass Pro, said heightened markdowns caused adjusted earnings in the third quarter ended October 1 to slid 26.8 percent, falling well short of Wall Street targets.
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