POC, a leading manufacturer of ski and cycling products, expanded its partnership with the Cannondale-Drapac Pro Cycling Team and will be the official provider of apparel for the team starting January 1, 2017. POC has been the team’s eyewear and helmet partner since 2014.
“We are excited about the future and building on our partnership with the Cannondale-Drapac Pro Cycling Team, especially as our experiences since 2014 have been very positive,” said Oscar Huss, head of product development, POC. “The team is packed full of cycling talent and we are really looking forward to supporting and helping them fulfil their on and off bikes objectives over the next three years.”
The new 2017 Cannondale-Drapac team kit will be formally unveiled at the Rouleur Classic Show in London on Friday, November 4, with team riders Ryan Mullen and Davide Formolo in attendance.
“We’ve been partners with POC since the 2014 season and their innovation and support of the team has been critical to many of our achievements,” said Jonathan Vaughters, CEO, SlipStream Sports and Cannondale-Drapac. “POC’s mission, coupled with our overall approach to rider sustainability, is a true reflection on our goals with Cannondale-Drapac team riders. The emphasis POC puts on performance and safety is important to all of us on the team.”
POC has worked with Cannondale-Drapac since the 2014 season, and the team has played an important role in the Swedish brand’s development of aerodynamic and safe helmets and apparel. Specifically, the team has worked with POC’s WATTS Lab, a department dedicated to optimizing aerodynamic performance, which also includes aerodynamic specialists from Volvo.
Photo courtesy Team Cannondale-Drapac