Altra Footwear’s elite athlete Jason Schlarb starred in the short documentary film “Skiing the Hardrock 100,” highlighting his journey to become the first person to ski the Hardrock 100 course.
Category: Outdoor
Columbia Expands Director Of Toughness Search To Europe
The two candidates awarded the position will embark on a nine-month adventure around the world to test Columbia’s range of performance products in extreme conditions.
Farm To Feet Packaging To Feature Thru-Hiker
Farm to Feet selected nine Appalachian Trail thru-hikers as finalists to be featured on the packaging of its Damascus Elite hiking sock
Dick’s Sporting Goods Opens 40th Store In NY
Dick’s Sporting Goods (DKS) will open its 40th store in New York and 665th store nationwide on October 14 at Jefferson Valley Mall in Yorktown Heights, NY (650 Lee Boulevard).
VF Corp. Elevates Rendle To CEO Post
The Board of Directors of VF Corp. (NYSE: VFC) on Wednesday named Steve Rendle, 57, to replace Eric C. Wiseman as the the company’s chief executive officer.
L.L.Bean To Open First Store In Long Island
The store in Lake Grove, NY will be L.L.Bean’s fifth store in New York and its 31st retail store outside of Maine.
PwC Issues Bullish Holiday Shopping Forecast
The global accounting and consulting firm is forecasting holiday spending will surge 10 percent beyond year-ago levels thanks to a 25-percent jump in online sales.
Texas Surf Park To Open Friday
The surf park near Austin, TX plans to open October 7 after reaching a legal settlement with local authorities, who had blocked its opening over heath concerns in mid-July.
Ugg Launches Loyalty Program
Coined Ugg Rewards, the program offers incentives for customers to engage with the brand in a number of ways.
ICSC Forecasts 3.3 Percent Growth This Holiday Season
In-store purchases continue to dominate, with 91 percent of holiday shoppers planning to spend at physical stores.
Newell Says So Long To Winter
Newell Brands Inc. officially put its winter sports brands up for sale, along with a few other active-lifestyle brands. Find out who’s going and who’s staying.
Hydro Flask Launches My Hydro Bottle Customization
Beginning Monday, October 3, consumers can select from more than 183,000 color combinations by choosing one of 14 colors for the strap, cap, bottle and silicone boot.
Ski With Kim Adds Three Destinations
The company’s 2017 schedule includes 17 weeks of skiing in nine locations, with the introduction of three new destinations in Canada, Greenland and Colorado.
Newell To Sell Winter Sports Brands
Newell Brands Inc. said it plans sell about 10 percent of the portfolio, including the Winter Sports businesses that are part of its Outdoor Solutions segment acquired from Jarden Group.
Uvex Sets Up Subsidiary In Massachusetts
The 90-year-old German eyewear and helmet brand has established its North American headquarters in Massachusetts.
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