Royal Robbins, a designer, manufacturer and retailer of outdoor and travel apparel, named new sales leadership and additional sales support for the Rocky Mountain, Great Lakes and Southeast territories.

Royal Robbins appointed Joe Stintzi, owner and principal at The Stintzi Group, to the Great Lakes territory. He is covering Indiana, Ohio, Kentucky, West Virginia and Michigan. Stintzi has more than 25 years of experience selling top brands, including 10 years with The North Face.

The apparel brand also appointed Colorado-based Green River Sales to strengthen its presence in the Rocky Mountain region. Principals Pat Davis and John McDonnell and their team have more than 40 years of combined sales and leadership experience in the outdoor and action sports industry. The pair has worked with a number of leading brands, including 12 years with The North Face.

Both Stintzi and Green River highlighted their experience at The North Face working alongside current Royal Robbins CEO Michael Millenacker and Vice President of Merchandising and Design Liz Braund as critical to the new partnerships.

“We couldn’t be happier about working with Michael and Liz again in their new roles with Royal Robbins. The brand has so much potential, and we look forward to helping grow their presence throughout the Rocky Mountains,” stated Davis and McDonnell.

In the Southeast, Royal Robbins’ partner C&J Sales, led by Principal Cynthia Kelly, has appointed Natasha Ruiz to oversee Alabama, Georgia, Florida and the Caribbean. Ruiz has more than 20 years of experience, including a 12-year stint with Columbia Sportswear.