Now in its seventh year of operation, the training venue expects to host Olympic gold medalists Lindsey Vonn, Mikaela Shiffrin and Julia Mancuso, among others.
Category: Outdoor
Mountain Khakis Names Northwest U.S. Sales Agency
Matt Cassidy Sales, based in Kirkland, WA, is the brand’s new sales rep in the Northwest. The agency is also opening a second office in Bozeman, MT.
Blizzard/Tecnica Adds Race And Freeride Team Members
Robby Kelley will join the Race team, while the Freeride team welcomes Adrian Ballinger, Chad Sayers and Eva Walkner.
Buff Renews Pacific Crest Trail Association Partnership
For the third year, the performance headwear company will support the PCTA’s mission of protecting, preserving and promoting the Pacific Crest National Scenic Trail.
Toad&Co Appoints Southern Sales Agency
Eventum, based in Charleston, SC, will support the outdoor lifestyle apparel brand in the south.
New Adidas CEO Makes Reebok Turnaround His First Mandate
Kasper Rorsted revealed a major restructuring at Reebok, a commitment to sell Adidas TaylorMade by the close of the year, and only some tweaks to the Adidas brand.
Dorel Sports Sees IBDs Pushing Q4 Deliveries Into 2017
With U.S. bike inventories still above normal, Cannondale, GT and Schwinn dealers are expected to delay their model year 2018 deliveries by at least a quarter.
GoPro Blames Bad Q3 On Production Issues; Predicts Return To Profit
Even if GoPro gets past its manufacturing issues, can its new suite of hardware and software re-ignite the action-camera category?
Mt. Bachelor Expands Partnership With Backbone Media
In addition to media planning and buying, Backbone Media will now provide PR services for the Oregon ski area.
Aisle Talk, Week Of October 31
Top headlines from the active lifestyle industry you may have missed this week.
By The Numbers, Week Of October 31
The leading figures from this week’s news in the active lifestyle space.
Dorel Reports Solid Third Quarter Results
Earnings rose 32.9 percent despite a slight decline in sales.
Dragon Names Jim Flanagan As Region VP Of Sales
The action sports eyewear brand named Jim Flanagan as its new region vice president of sales for the U.S.
GoPro Sales Tumble; Swings To Q3 Loss
The action-camera company’s third quarter sales fell 39 percent and earnings took a hit on lower margins. It expects to return to profitability in 2017.
Balega Partners With Achilles International
Balega International, the producer of performance running socks, partnered with Achilles International to help disabled athletes compete in the 2016 TCS New York City Marathon.
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