GoFundMe, which touts itself as the world’s largest social fundraising platform, acquired CrowdRise, a leading online fundraising platform for charities and non-profits.

CrowdRise is the fundraising platform for many of the top endurance events in the country, including the Boston Marathon, New York City Marathon, Chicago Marathon, Ironman and Tough Mudder, along with thousands of small and medium-sized events.

CrowdRise was founded in 2010 by actor/activist Edward Norton, producer/activist Shauna Robertson and Robert and Jeffrey Wolfe. They have more than 1 million members and 20,000 charities on the platform and CrowdRise’s campaigns have raised over $500 million for non-profit organizations.

Going forward, CrowdRise will focus on fundraising for charity and fundraising for individuals will be directed to GoFundMe. CrowdRise will remain the same brand and continue to deliver its unique blend of services to its customers.

“There is a perfect synergy between GoFundMe’s brand of person to person social fundraising and CrowdRise’s expertise in fundraising for charities through peer-to-peer, race events and corporate campaigns,” said GoFundMe CEO Rob Solomon. “GoFundMe aims to be the giving layer of the Internet. By joining forces with CrowdRise, we can offer both people and organizations the right fundraising strategy for any sort of cause they care passionately about.”

Photo courtesy GoFundMe