The changes at management level will give the North America and Germany country markets greater say in the strategic orientation of the brand.
Category: Outdoor
Lululemon Updates Guidance After Strong Holiday
The company now anticipates a net revenue in the range of $775 million to $785 million.
Sherpa Adventure Gear Appoints VP Of Sales For North America
Andy Welling has spent more than 25 years working with brands such as Kelty, The North Face, Patagonia and Marmot.
Eddy Merckx Cycles Partners With Velofix Direct
The brand joins BH, Spot, Elby, Ellsworth and other premium bike brands already available through the Velofix Direct program, which was launched in 2016.
Why Walmart Snapped Up ShoeBuy
ShoeBuy’s concentration in footwear and apparel is expected to speed up Walmart’s Jet.com business in its bid to catch up to Amazon.com with online sales.
Hydro Flask Pulls In $34.4 Million For Helen Of Troy’s Fiscal Q3
The brand, sold at many outdoor and active lifestyle retailers, saw its sales rise 7.8 percent during the company’s fiscal third quarter, ended November 30, with plans to further that growth in the coming year.
Kammok Launches Give Adventure Program
Throughout 2017, the company’s goal to #GiveAdventure will be rolled in a Give Adventure Program that extends its mission to equip and inspire for life changing adventure.
Arc’teryx Appoints Global Commercial Leader
CJ King has spent more than 15 years working with globally renowned brands including The North Face, Nike, Pearl Izumi and Smartwool.
Keen Names Agency Of Record
Rygr, a Backbone Group company, will work on public relations and brand communications for outdoor and lifestyle footwear brand.
Lifestraw Hires Four New U.S. Sales Rep Agencies
Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been added to the LifeStraw roster.
L.L.Bean Expands Facilities To Support Boot Demand
L.L.Bean is moving into a new 110,000-square-foot warehouse in Lewiston, ME to support strong demand for its boots. The company will donated $2.1 million in charity grants in 2016.
Adobe Sees 11 Percent Increase In Holiday Sales Online
Mobile brought in $28.43 billion in revenue, a 23-percent increase year over year.
Royal Robbins Names New CFO
Former Specialized Bicycles COO Joseph Brunetti also worked at CamelBak, Bell and Giro.
Dynafit Appoints New Sales Reps
The athletic mountain brand hired representation for the Pacific Northwest, New England and Mid-Atlantic territories.
Picky Bars Collaborates With Bestselling Author Elyse Kopecky
Picky Bars’ partnership with Kopecky is the first step in expanding their product line outside of the real food energy bars they’ve become known for.
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