Reynolds Cycling, a manufacturer of premium carbon composite bicycle wheels, hired Jonathan Reese as its new director of global marketing. He joins Reynolds from outside the cycling industry, having spent the last five years as senior director of digital marketing at ADP.

Reese is a digital marketing architect with 20 years of experience building brands, driving products into global markets and launching aggressive digital strategies.

Reese joins the team on the heels of successive mountain and road wheel product launches, and will look to further leverage Reynolds’ ongoing product development and growing brand awareness. His senior leadership and digital expertise, and his lifelong passion for cycling, will assist Reynolds in creating new opportunities and driving sales both domestically and abroad.

“The climate in the carbon bike wheel market is extremely competitive, and we want to make sure we capitalize on each and every opportunity for growth we can moving forward, so bringing Jonathan on, who has a record of moving products into global markets with great success, was natural for us,” said Reynolds Cycling CFO Mike Dufner.

“Working at Reynolds Cycling is a bucket-list item for me. The Reynold Cycling products are the best in the market and I am excited to show cyclists everywhere the difference. I am looking forward to combining my global marketing skillset and my love for cycling to reacquaint cyclists with the gold standard in road and mountain wheels. You can expect to see serious cyclists insist on Reynolds performance and quality,” said Reese.

Photo courtesy Reynolds Cycling