The National Park Foundation (NPF) and L.L.Bean were awarded the 2020 Silver Halo Award winner in the experiential/event category. In 2019, L.L.Bean leveraged its Find Your Park partnership with NPF to bring its S’more out of Summer campaign to life.
Category: Outdoor
NPD Report: Consumers Ready To Hit The Road This Summer
According to a recent report compiled by The NPD Group, key camping, RV, and road trip essentials are seeing double- and triple-digit growth as national parks and other areas around the country begin to reopen.
National Park Visits Show Some Recovery In May
National park visits were down 2.3 percent in May after falling 22.8 percent in April and 16.4 percent in March amid park closures and social-distancing restrictions, according to the National Parks Service.
Roots Appoints Meghan Roach As Chief Executive Officer
Roots, the Toronto-based outdoor lifestyle brand, announced that after completing a search conducted by a leading international recruiting firm, the company’s Board of Directors has appointed Meghan Roach as chief executive officer. She replaces Jim Gabel.
Decathlon’s Debt Ratings Affirmed By S&P Despite COVID-19 Impact
S&P Global Ratings said it expects Decathlon’s sales, earnings and cash generation “will decline sharply” in 2020 versus 2019 due to government COVID-19 lockdown measures that closed the majority of its stores. But the rating agency affirmed its ‘A-2’ short-term rating on the company as it expects the French sporting goods chain’s strong record of 10 percent to 15 percent annual growth to resume in 2022.
Yeti Announces Pricing Of Secondary Offering
Yeti Holdings Inc. announced the pricing of an underwritten public offering of 6.07 million shares at a public offering price of $32.65 per share.
Burton U.S. Open Canceled
Burton Snowboards announced that due to ongoing uncertainties around COVID-19, the company has made the difficult decision to cancel the 2021 Burton U.S. Open Snowboarding Championships, which was slated to take place March 1 to 6, 2021 at Vail Mountain Resort in Vail, CO.
Big 5 Posts Q1 Loss, Sees May Sales Recovering
Big 5 Sporting Goods Corp. reported a loss in the first quarter ended March 30 that came in line with projections provided in late February and said April’s comps tumbled 39 percent due to store closures tied to the pandemic. However, May’s sales and merchandising margins are seeing an uptick as stores reopen.
GoPro’s VP Of Design Exits
Danny Coster, GoPro Inc.’s VP of Design, left the company earlier this year, according to Bloomberg.
ISPO To Launch Digital Live Conference
ISPO has developed a digital live conference, ISPO Re.Start Days, for the sports and outdoor industry. The event, to be held between June 30 and July 1, will offer orientation for the “new normality” during and after COVID-19.
Igloo To Hire Up To 500 To Support Strong Demand
As a direct result of growing demand, Igloo announced it will be looking to fill up to 500 temporary manufacturing positions in its Katy, TX-based plant.
REI Forms Partnership With West Elm
REI Co-op formed a partnership with West Elm, the home furnishings retailer, on an outdoors-themed home goods collection. The collection marks the first time REI will sell gear through another retailer.
Yeti Appoints Tracey Brown To Board Of Directors
Yeti Holdings Inc. announced its Board of Directors has appointed Tracey D. Brown, chief executive officer of the American Diabetes Association, as an independent director, effective immediately.
Consumer Confidence Ticks Up In May
The Conference Board Consumer Confidence Index held steady in May, following a sharp decline in April. The Index now stands at 86.6 (1985=100), up from 85.7 in April.
Thor Industries Releases RV Consumer Survey Report
A survey of RV owners and prospective owners across North America found that 94 percent of consumers still plan to vacation in 2020. The survey from Thor Industries, a leading maker of motorhomes and campers, explored changes in RV consumer travel and purchase intent since the onset of the coronavirus pandemic.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal