ISPO has developed a digital live conference, ISPO Re.Start Days, for the sports and outdoor industry. The event, to be held between June 30 and July 1, will offer orientation for the “new normality” during and after COVID-19.

The focus and motto of the current anniversary year, “50 years of tomorrow,” will remain.

The event comes as ISPO has had to cancel OutDoor by ISPO 2020 and the ISPO SDG Summit and postpone the ISPO Digitize Summit.

“Corona is changing the world, the rules are just being rewritten,” said Klaus Dittrich. The Chairman of the Board of Management of Messe München. “We are living up to our pioneering role even in these difficult times and are making a fresh start with the sports and outdoor industry. We are turning the ‘new normality’ into the next ’50 years of tomorrow’.”

The digital live conference is aimed at an international audience beyond the sports and outdoor industry and is developed in close cooperation with industry associations such as the European Outdoor Group (EOG) and the Association of German Sports Retailers (vds).

Mark Held, president of the European Outdoor Group, said: “Access to nature is important and helpful for the well-being of all people. This is where we continue to see growing importance and a major role for the outdoor industry. At the same time, however, we must discuss the negative consequences of the crisis for society and the economy as a whole and rethink the challenges it poses. We can only do this together and we will be fully involved.”

The event will focus on three main topics: “Beyond Digitalization,” “Beyond Sustainability” and “Beyond Health.” The program is dedicated to best cases in times of Corona and will present ideas, projects and campaigns implemented at short notice. Experts will talk about the boost the pandemic is giving digitization, which aspects of it will be preserved and which countermovements are already forming as a result. Industry experts will show in which areas consumers are questioning the behavior of companies and how brands should react.

Further information is available here.

Photo courtesy ISPO