Nike Inc. is allowing seven of its sponsored athletes to wear Speedo's record-breaking swimsuit, LZR Racer, at the upcoming U.S. Olympic trials starting June 29. A company spokesman, Derek Kent, told The Oregonian, “Nike exists to serve athletes. It&
Category: Outdoor
Wellman Hikes Fortrel Fiber Prices Again
For the second time in a month, Wellman, Inc. announced a 4 cent per pound price hike in its Fortrel polyester staple fiber products. The latest price hike takes effect with July 14, 2008 shipments…
Institutional Investors Buy Burke Estate’s Stake in Accell
European bicycle maker Accell Group N.V. said that several institutional investors had purchased an 8.62% stake in the company being liquidated by the estate of late Trek Bicycle Corp. Founder and Chairman Richard “Dick” Burke. SNS Securities N.V. found b
Wilson Golf Names New Sales Reps
Wilson Golf revamped its sales force naming several reps to territories across the United States. The new appointments and their corresponding territories include:
Scott Bolmeier (Iowa and Nebraska); Mark Butterworth (Connecticut and Massachusetts); Al Fi
SportHill Adds Hill to Advisory Board
SportHill has added Vernon W. Hill II, former chairman, president, and CEO of Commerce Bancorp as member of the company's advisory board. Initially an owner of a string of successful Burger King franchises, Hill grew Commerce Bank from one location t
Online Reviews Driving Sales at REI
Recreational Equipment Inc. customers who submit online reviews of gear purchase at a 26% higher rate than non-review readers, according to the vendor who helped implement REI's online review feature. REI began soliciting gear reviews on its website
Wiseman Relieves McDonald At VF’s Helm
Mackey J. McDonald will retire as Chairman of the Board and as a Director of VF Corporation, effective August 1, 2008. VF’s Board of Directors has elected President and Chief Executive Officer Eric C. Wiseman, 52, to the role of chairman upon McDonald’s r
Billabong Acquires Retailer Quiet Flight
Billabong has completed an agreement to acquire the retail operations of Quiet Flight, an East Coast retailer and the operator of 13 stores, including the flagship Billabong and Element retail stores in New York. Quiet Flight’s retail management team is b
La Sportiva Reports 30% Growth in Mountain Running Sales
La Sportiva said it increased sales of mountain running product by 30-percent over spring 2007. While much of the growth was due to new products, including the Imogene and the Crosslite, orders for the Fireblade doubled over last spring, the Boulder, CO c
Johnson Outdoors Wins $96mn Military Contract
The Defense Department said that Johnson Outdoors Inc. has been awarded a $96 million Defense Logistics Agency contract to supply shelters, trailers and related components for all branches of the military. Johnson Outdoors, based in Racine, WI, makes outd
GSI Commerce Lays Off 148
GSI Commerce Inc. has announced its Portland, Tenn.-based e-commerce retail-and-distribution center will close Sept. 30, resulting in the loss of 148 jobs. The center is closing because Restoration Hardware has decided to move their distribution in house.
Play Ball Changes Name to Batters Up Following Record Year
Play Ball USA, The non-profit organization for promoting participation in youth recreational ball programs has changed its name to Batters Up USA. At the same time, Batters Up USA has announced a record year in supporting the start-up of new recreational
High Sierra Names new VP of International Sales
Bag and luggage maker High Sierra Sport Companyhas hired Jorge Garces as Vice President of International Sales. Garces has worked at JanSport, Marketing Associate International, Johnson Outdoor Incorporated, Lennox Industries Inc. and The Coleman Company.
OR to Offer Child and Dog Care at Show
Outdoor Retailer has partnered with KiddieCorp to offer child day care services and with Camp Barkalot to offer dog day care services for Outdoor Retailer Summer Market attendees this August.
Mountain Hardwear Donates Tents to China
Mountain Hardwear has shipped 628 donated two-person and three-person tents from the USA to China, where they will be used to house victims of the devestating May 12 earthquake that left 5 million homeless in Sichuan Province…
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal