For spring 2008, La Sportiva increased sales of Mountain Running product by 30% over spring 2007.

While much of this growth was due to new product introductions, like the Imogene and the Crosslite, existing product, like the Fireblade, also contributed to the growth, the Boulder, CO company said. In fact, pre-season orders of the Fireblade doubled compared to last spring.

“We have been investing significantly into product development and grassroots marketing efforts in the running category and now we are beginning to see these efforts pay off for La Sportiva and for our retailers,” said Jonathan Lantz, president of La Sportiva, N.A. “Mountain Running is growing into a significant category for us and we plan growing it for the foreseeable future.”

In outdoor specialty stores, La Sportiva’s market share has nearly doubled in the trail running category. This is, in part, due to strong double-digit sales increases of the brand at retail.

In outdoor chain stores, La Sportiva’s estimates its market share in the trail running category has tripled due to strong sales increasesl.

At specialty running stores, La Sportiva’s Mountain Running product has captured five times more market share than at this time last year.