For spring 2008, La Sportiva increased sales of Mountain Running product by 30% over spring 2007.
“We have been investing significantly into product development and grassroots marketing efforts in the running category and now we are beginning to see these efforts pay off for La Sportiva and for our retailers,” said Jonathan Lantz, president of La Sportiva, N.A. “Mountain Running is growing into a significant category for us and we plan growing it for the foreseeable future.”
In outdoor specialty stores, La Sportivas market share has nearly doubled in the trail running category. This is, in part, due to strong double-digit sales increases of the brand at retail.
In outdoor chain stores, La Sportivas estimates its market share in the trail running category has tripled due to strong sales increasesl.
At specialty running stores, La Sportivas Mountain Running product has captured five times more market share than at this time last year.