Burton Snowboards has relaunched its e-commerce website. The site provides products, information and inspiration in the form of videos and user-generated content for snowboarding enthusiasts of all levels…
Category: Outdoor
UEFA Extends Adidas Agreement
Adidas and UEFA (Union of European Football) announced the extension of their long-term partnership for UEFA EURO 2012(TM) and UEFA EURO 2016(TM), along with all other national team competitions in the period from 2010 to 2017 under UEFA's EUROTOP ba
Trialtir-USA to Distribute Diadora Sport Cycling Business
Diadora Sport Srl of Caerano San Marco, Italy appointed Trialtir-USA of Houston, Texas as the U.S. distributor for Diadora cycling shoes and accessories…
Sport Footwear Comes in Flat for Back-to-School
Even as back-to-school becomes less important to a retailer’s success for the total year, the season is still a bellwether for how the market views retail health in the back half of the year and the prospects for Holiday season sales growth. The BT
TaylorMade Performance Labs now on Facebook and Twitter
TaylorMade Performance Labs, the custom golf club fitting company, has joined popular social networking sites Facebook and Twitter in an effort to keep golfers abreast of company news, updates and provide fitting tips from their certified PGA professional
Diadora Sale Deal Postponed
The sale of Diadora to the founder of footwear firm Geox SpA has been put on hold until next month by an Italian bankruptcy court. The Italian-based Diadora SpA in June agreed to sell its business to Geox SpA's founder and chairman, Mario Moretti Pol
Puma, Adidas Make PEACE
Employees from long-time industry rivals Adidas and Puma will shake hands for the first time in six decades in support of the peace initiative “PEACE ONE DAY.” As a sign of amicable cooperation, employees of both companies will play football together on
Skate Footwear Shoes Hit a Bump – Not the Wall!
Although skate shoes are showing some signs of softening, the category certainly is not in crash mode. Conversations within the industry as well as data from SportScanINFO indicates that what's occurring is a slowing in sales gains in the recessionar
Merrell President Retires from Wolverine
Scott Sible, the president of the Merrell and Chaco brands at Wolverine World Wide, has decided to retire at the end of the year…
FINA Approves Swimskins for Open Water
FINA, swimming’s international governing body, said body suits will be allowed in open water events next year. Body suits have been outlawed for pool swimming, but FINA has confirmed that the same rules will not apply to open water swimming…
Redcats USA Appoints Wolansky to CEO of The Golf Warehouse
Redcats USA, a multi-channel, web-driven home shopping leader, announced that Brad Wolansky has been appointed CEO of The Golf Warehouse. He will be a member of the Redcats USA Executive Team. The Golf Warehouse also operates SoftballSavings.com and Baseb
Fortune Brands Sees Some Stability in Golf Market
Fortune Brands, which owns Titleist, said its golf business outside the U.S. has grown 54% over the last five years as the sport has taken off globally with particular strength in Asia. In the U.S, Bruce Carbonari, Fortune Brands's president and CEO,
Team Sports Planet Lands $1.3 Million Military Contract
Team Sports Planet, the Philadelphia-based e-commerce distributor to the team market, has secured a $1.3 million contract with the Department of Defense to supply team uniforms and equipment to 41 schools on military bases in Japan, Guam, South Korea and
Hanesbrands to Sell Yarn Operations
Hanesbrands Inc., the parent of Champion, has entered into an agreement to sell most of its yarn manufacturing operations to Parkdale, a yarn manufacturer based in Gastonia, N.C. The company said self-production doesn’t provide a strategic advantage
Sport Supply Named Equipment Supplier to Focused Fitness
Sport Supply Group, Inc. signed a multi-year agreement to become the exclusive equipment supplier to Focused Fitness, one of the Nation's suppliers of coordinated school health curricula for the in-school and after-school markets…
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