TaylorMade Performance Labs, the custom golf club fitting company, has joined popular social networking sites Facebook and Twitter in an effort to keep golfers abreast of company news, updates and provide fitting tips from their certified PGA professionals. In addition, the company is offering 50% discount on the standard fitting fee through the end of September at any of the six U.S. locations when consumers sign up to follow TMPL at both sites and mention this special social network discount.
TMPL's twitter name is “taylormadepl” and its Facebook page can be accessed by searching “TaylorMade Performance Labs.”
“Our goal is to streamline our company news and make interesting content specific to custom fitting readily available to the consumer,” said TMPL President Herb Meistrich. “We will also be offering special promotions for discounted fittings and leverage the experience of our master club fitters to provide golfers with instructional and fitting tips to improve their game.”
To date, TaylorMade Performance Labs has six U.S. locations: The International in Boston, The Four Seasons Resort in North San Diego, The Desert Springs Marriott in Palm Springs, The Hyatt Grand Cypress Resort in Orlando, Olympia Fields Country Club in Chicago and Reynolds Plantation in Greensboro, GA. There are also two international locations in South Africa and Dubai.
Using motion capture technology – the same technology used to make today's video games and movies – 34 reflective markers are placed on strategic points of the golfer's body as well as on the shaft and head of the fitting club to capture a number of swings with the driver, iron , wedge and putter. Six special high-speed cameras detect the reflectors and display a three-dimensional computer-animated image of the customer viewable from every angle, allowing the pro to make accurate critiques and recommendations. The two and one-half hour custom fitting experience includes recommendations for a driver, fairway woods, hybrids, irons, wedges, putter and even the correct golf ball.
Following the swing analysis and club recommendations, demo clubs are built on-site with the customer's correct swing specifications and the player can then validate the system's recommendations on the driving range.
New custom TaylorMade clubs built to recommended specifications are shipped directly from TaylorMade's headquarters in as little as 24 hours.