Burton Snowboards has relaunched its e-commerce website. The site provides products, information and inspiration in the form of videos and user-generated content for snowboarding enthusiasts of all levels.

With the aid of Demandware, key features of the new site include:

    * Compare Gear – side by side comparisons of selected products, so
that customers can select items that best fit their riding needs
    * Tech Videos – how to videos describing the technology behind Burton snowboards, along with mounting and binding techniques
    * The Community – filled with user generated news and stories, photos, videos and music
    * Wish List – for selecting Burton gear and sending to family and friends
The new site features multiple integration points, including Bazaarvoice for product ratings and reviews, Rich Relevance for product recommendations, Omniture analytics, Responsys for email, Kontain for community and several others.

“Burton.com is the epicenter of our brand and community and conveys the excitement of snowboarding,” said Justin Olson, Director of eCommerce, Burton. “In order to achieve this, we needed an ecommerce platform that gives us complete creative freedom and the flexibility to extend our site quickly. With Demandware, we get all this and more.”