Diadora Sport Srl of Caerano San Marco, Italy appointed Trialtir-USA of Houston, Texas as the U.S. distributor for Diadora cycling shoes and accessories.
Diadora, founded in 1948 by Marcello Danieli, is Italy's leading sporting goods brand. In June 2009, Diadora Spa reached an agreement to be bought by Italian shoe company Geox through chairman Mario Moretti Polegato investment arm, LIR. Diadora Sport Srl is the new, re-organized version of Diadora. The final sale is still pending bankruptcy approval.
Maurizio Fabretto, manager of the Diadora Sport cycling division said “We are pleased to have this new distribution partnership with Trialtir-USA. Massimo Bartolini and his team have had great experience and success marketing Italian products like De Rosa bicycles, Santini cycling apparel and LAS helmets to the American market and we are confident that Trialtir-USA will bring the Diadora brand back to its rightful place in the American market.”
Trialtir-USA's CEO Massimo Bartolini added, “We are very pleased to be appointed the new distribution partner for Diadora Sport cycling footwear and accessories. I have enormous respect for the Diadora brand and their great products and the Diadora Sport cycling products are a great fit with our product mix at Trialtir-USA.”
