Rab, the U.K.-based manufacturer of outdoor apparel, this week hired Ferrand Associates to represent the brand in the mid-Atlantic territory. Industry veterans Ray Ferrand and Bill Lockwood each bring…
Category: Outdoor
ORTHOFIT Donates for Haiti Relief
ORTHOFIT's principal, the USA based company Dr. Comfort, donated $1,000,000 in shoes to relief mission in Haiti…
Wave Group’s Sports and Leisure Segment Sees Q4 Revenues Decline
Wave Group's Sports & Leisure segment, which includes Cutter & Buck, Craft and Seger, saw its revenues decrease 13% for the period October-December, to SEK (Sweden Kronor) 344 million ($47.5 million) but EBITDA increased 8.5% to SEK 31.9 ($4.4 millio
Conservation Alliance Adds 15 Members Since August
Fifteen outdoor industry companies have joined The Conservation Alliance since August, 2009. This growth strengthens the organization as conservation opportunities flourish throughout the US and Canada…
NBA Extends Sponsorship Agreement with Nike
The National Basketball Association (NBA) has extended its sponsorship agreements with Chinese electrical appliance company Haier and Nike…
Reebok Summer Championships Cancelled After Losing Sponsor
Citing the loss of title sponsorship, ever-increasing facility costs and the general overall economic condition of the country, tournament officials announced today that they will no longer be able produce the annual Reebok Summer Championships, the natio
Sinclair Imports Has Become the Distributor of SRAM Road Product.
Sinclair Imports has become the distributor of SRAM road product…
Shimano Europe Group Restructured
Shimano Europe Group has restructured its sales and marketing departments by integrating all European activities for Shimano products (Shimano, PRO and AIM brand) within one organization…
Christy Sports Expands Door-to-Door Delivery Beyond Rentals
Christy Sports, which operates more than 40 stores in Colorado and Utah, said it has expanded its ski and snowboard rental delivery service, Door 2 Door (D2D), to include retail purchases. That means customers can now order merchandise online and have it
YAKTRAX Equips Olympians in Vancouver
YAKTRAX is again outfitting sponsored athletes, journalists and staff with its popular shoe and boot traction device to help keep them safe on the snow and ice at the Winter Games of the 29th Olympics in Vancouver…
Orlando Magic’s Dwight Howard to Endorse Ed Hardy
Ed Hardy has signed NBA phenom Dwight Howard as an endorser. The outdoor ad campaign featuring Howard will launch during NBA All Star Weekend in Dallas and will rollout across the county in the spring…
GSI Commerce Raises 2010 Earnings Guidance on 9.9% Q4 Sales Gain
GSI Commerce Inc. reported income from operations rose 10.5% to $47 million on a 9.9% increase in net revenues to $430.2 million in the fourth quarter ended Jan. 1. The company, which provides e-commerce, marketing and fulfillment services to national ret
WHAM-O Partmers with Sprig, Launches WHAM-O Jr.
WHAM-O, Inc. has joined forces with Colorado-based Sprig Toys, Inc. to offer an line of battery-free, kid-powered preschool products under the new WHAM-O Jr. brand…
Platinum Equity Completes Acquisition of Genmar Assets
Platinum Equity announced that it has completed the acquisition of several boat brands and related assets from Genmar Holdings, Inc., through a transaction conducted under Section 363 of the U.S. Bankruptcy Code. The U.S. Bankruptcy Court for the District
Boy Scouts Kick off Centennial with Traveling Exhibit
As part of its centennial celebration this year, Boy Scouts of America has launched “Adventure Base 100,” a 10,000-square-foot interactive campus featuring immersive and exciting Scout-related experiences that will travel to 40 major markets..
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