The National Basketball Association (NBA) has extended its sponsorship agreements with Chinese electrical appliance company Haier and Nike. Both deals will involve a variety of NBA-themed promotions, including advertising, retail promotions, hospitality and NBA-themed sweepstakes.
The partnerships also include activities with NBA Digital, including media, digital promotions, and special content on NBA.com and NBA TV, along with advertising commitments on NBA national game telecasts on ABC, ESPN and TNT.
“Haier and Nike are leading companies and have been excellent NBA marketing partners over the years,” stated Mark Tatum, NBA marketing promotions executive vice president. “Both of these partners have made significant commitments to our game, and we look forward to continuing these relationships and working together to help advance their respective businesses and engage our fans.”
Haier will continue to present the daily play-of-the-day feature on NBA.com and will retain its position as title partner of the Haier Shooting Stars at NBA All-Star Saturday Night.
* Orlando Magic’s dream move is becoming a reality
Haier will also become an official promotional partner of the NBA Development League.
“Our partnership with the NBA has been a key branding initiative for Haier and our flat-panel television product line,” said Michael Jemal, chairman of the board of Haier America. “From the Haier Play of the Day to Haier Shooting Stars, our presence with the league has grown and we have been able to connect with the league’s rabid fan base.”
Nike will use the league and some of its players in worldwide advertising campaigns for basketball products.
