Shimano Europe Group has restructured its sales
and marketing departments by integrating all European activities for Shimano
products (Shimano, PRO and AIM brand) within one organization.
Europe BV
become responsible for the marketing and sales of both Shimano retail and OEM
business towards all market channels and business partners.
Up until now Shimano OTC was in charge of retail
business within
This new set-up means an integration of all retail and OEM related activities
and employees within one company. Now all retail oriented business (Shimano
Cycling Wear, Shimano Eyewear, Shimano Workshop, Shimano wheelsets, shoes and
pedals, PRO, AIM and all individually packed Shimano components) will be
handled by Shimano Europe BV, creating more clarity of responsibilities while
increasing the efficiency and effectiveness of the sales and marketing
departments.
This means the sales department of Shimano Europe
will be divided into three major sections: product management (bicycle
components and retail), sales retail, sales OEM and a back up team. The
marketing department will contain two sections: promotions and products for all
products and brands; and sports, events marketing and public relations.
The service department will remain unchanged.
“With the new set-up we strive to service the
complete market better and quicker and to offer more clear contacts and
responsibilities,” said Frank Peiffer, managing director of
