WHAM-O, Inc. has joined forces with Colorado-based Sprig Toys, Inc. to offer a line of battery-free, kid-powered preschool products under the new WHAM-O Jr. brand.
The strategic partnership will enable Sprig’s eco-friendly specialty line to be offered on a greater scale and will give WHAM-O access to Sprig’s proprietary material Sprigwood, a durable, child-safe, bio-composite made from reclaimed wood and recycled plastic.
In addition to Sprig’s award-winning products such as the Eco-Trucks Dump Truck and the Dino Adventure Rig, the WHAM-O Jr. line will include WHAM-O’s inflatables and outdoor play products.
“At WHAM-O, we are very excited to partner with Sprig,” said Kyle Aguilar, CEO of WHAM-O. “Their unique material and valuable vision pave the way for many opportunities in the industry for WHAM-O and Sprig. We plan to implement the ‘sprigwood material in many of our products.”
Sprig’s co-founders, David Bowen, Chris Clemmer and Justin Discoe, commented: “We are thrilled to be a part of one of America’s most beloved toy companies. With WHAM-O handling the sales, manufacturing and operations functions on a global level for the Sprig brand, well be able to focus our efforts on our mission to make toys the right way.”