Field and Stream, Bernette Textile Partner Up

Field & Stream announced that it has entered into an exclusive, long term licensing agreement with Bernette Textile Co., part of the Castlewood Group since 2008, for Field & Stream men's, women's and children’s sportswear…

Hestra Gloves Hires PR/Social Media Firms

Hestra Gloves, the maker of gloves for ski and outdoor enthusiasts, hired 8150 Consulting to handle its marketing and public relations and communications strategy. It has also retained the services of consultant Nick Moscia to handle its social media stra

Ashaway Racket Strings Hires Jack Huczek

Ashaway Racket Strings has announced that recently retired racquetball star and former World Champion Jack Huczek has agreed to help the company steer the development of UltraKill and other product lines…

PHIT Bill Being Re-Introduced on Capital Hill

SGMA reported that legislation to encourage increased physical activity in America will be re-introduced in the U.S. House of Representatives later today. Congressman Kevin Brady (R-TX) will introduce the Personal Health Investment Today Act of 2011 (PHI

Gander Mountain Partners with Zac Brown Band

Gander Mountain is proud to announce a unique alliance with Grammy-winning and multiplatinum artist Zac Brown Band, as the nation's first retailer to carry Southern Ground products. The three-team partnership includes an arrangement with Soles4Souls,

Pioneer Research Names New Reps Across The Country

Pioneer Research, the North American headquarters for SeaLife Underwater Cameras, Vero Vellini gunslings and the VION MiNi 2000 Handbearing Compass, announced the expansion of its sales representation across the country. The four new organizations that ha