Hestra Gloves, the maker of gloves for ski and outdoor enthusiasts, hired 8150 Consulting to handle its marketing and public relations and communications strategy. It has also retained the services of consultant Nick Moscia to handle its social media strategy as it begins increasing its focus on the snowboard market.
Consulting out of Vail, Colo., Beth Jahnigen Pappas and Jamie Wilson Gunion, co-principals of 8150 Consulting, bring over 25 years combined experience in marketing, public relations and strategic partnerships to Hestra. Pappas has 13 years experience with marketing, communications and events in the outdoor and winter sports industries having previously worked at Mountain Sports Media (SKI, SKIING & FREEZE), Copper Mountain Resort, Factory Design Labs and the Vail Recreation District. Gunion has 13 years experience with crisis communications, strategic planning, marketing and public relations having worked with the Town of Vail Public Information Office, Copper Mountain Resort and the Vail Recreation District. hestralogo
Moscia’s experience includes working with Optic Nerve, Core Action Group, Woodward Skateparks, ESPN X Games Skatepark and Vans Skateparks.
According to Hestra USA President Dino Dardano, the company continues to see solid growth in the U.S. market and by hiring 8150 Consulting and Moscia it is planning for future growth. “We continue elevate our presence in the U.S. market including the recent launch of our bike collection and our entry into the snowboard market this winter,” said Dardano. “8150 and Nick are an investment to ensure our consumers and retailers are informed about Hestra’s business and products.”
