Gander Mountain is proud to announce a unique alliance with Grammy-winning and multiplatinum artist Zac Brown Band, as the nation’s first retailer to carry Southern Ground products. The three-team partnership includes an arrangement with Soles4Souls, by which the Nashville-based charity will provide seven pairs of shoes to people in need for every exclusive Zac Brown Band hat purchased at Gander Mountain.

“For millions, Zac Brown Band’s music is the perfect accompaniment to the We live outdoors lifestyle that Gander Mountain helps provide. It makes perfect sense that Gander Mountain is the first retailer in the nation to carry Zac’s great line of Southern Ground products,” said Steve Uline, Gander Mountain’s executive vice president of marketing. “We are happy to be a part of this partnership, which will mean countless pairs of shoes for those in need via the important involvement of Soles4Souls in this exciting partnership.”

Among the Southern Ground products available at all 116 Gander Mountain stores and via is an exclusive Zac Brown Band hat with a hand-tooled leather patch that has been assembled by Zac’s Southern Hide leather shop. The cotton twill hat, which retails for $20, features an embroidered Soles4Souls logo.

“We are extremely excited about our partnership with Gander Mountain and Zac Brown Band,” said Wayne Elsey, Founder and CEO of Soles4Souls. “For every Zac Brown Band hat purchased, seven lives around the world will be changed with the gift of shoes. It doesnt get any sweeter than that.”

Only available online at will be another amazing product from the Southern Grind shop in Georgia, the hand-crafted GranDaddy knife, which features a blade made of recycled saw blades and a custom sheath. Other Southern Ground items available at Gander Mountain include Zac’s Georgia Clay Spice Rub, Brown Sauce Marinade, the Southern Ground Cook Book (a collection of recipes developed by Zac and Executive Chef Rusty Hamlin) and the band’s latest CD You Get What You Give (Atlantic/Southern Ground).

“Southern Ground represents the things I love most — family, friends, food, and music,” said Zac Brown, front man of the Grammy Award-winning band. “Im happy to work with Gander Mountain and Soles4Souls, to help bring our Southern Ground products to more people throughout the country, while also being able to help people in need.”

Gander Mountain currently has 116 stores in 23 states.