Adidas Launches “Boston Stands as One” T-shirt

Adidas, official sponsor of the Boston Athletic Association and the Boston Marathon, announced the launch of a limited edition “Boston stands as one” t-shirt. The t-shirt, priced at $26, is available at baa.org and adidas.com/bostontribute wit

Rocky Mountain Tracking Partners With Aetrex

National GPS company Rocky Mountain Tracking, Inc. has partnered with Aetrex Worldwide, Inc. to support Aetrex's Navistar GPS footwear system. Although the system can be used for a wide variety of applications, their most common use is to help protec

2XU Opens First U.S. Store

This Saturday April 20, Australia's 2XU, the maker of performance athletic apparel, will open its first ever retail Performance Center in North America. Located at 1512 Montana Avenue in Santa Monica, CA, 2XU Montana represents the brand's first

Crosskix Launches Kickstarter Campaign

Crosskix Footwear, a new athletic footwear company based in Portland, OR, has launched their 40-day Kickstarter campaign (ending May 7, 2013). The Kickstarter campaign is designed to pre-sell the brand's first designs to start production…

Stride Rite Dedicates April to Foot Health

Stride Rite Children's Group is dedicating the month of April to children's foot health and awareness. According to the APMA, nearly 78 percent of Americans have experienced foot problems as a result of wearing uncomfortable or ill-fitting shoes

Marathon Sports at Center of Boston Marathon Bombings

The Marathon Sports location at 671 Boylston Street became a crime scene after the first of the two bombs in what's being called a terror attack exploded just outside the front door. All twelve workers were inside the store and unharmed by the trage

Polar Bottle Kicks Off 3rd Annual Health Challenge

Polar Bottle said more than a dozen of its employees, and a few company dogs, walked and jogged with spirit this past Saturday to kick off the company’s 2013 Health Challenge by participating in the 13th Annual Canine Classic 5K at the Boulder Reser

SFIA Launches Future Industry Leaders Scholarship Program

The Sports & Fitness Industry Association (SFIA) announced the launch of the SFIA Future Industry Leaders Scholarship Program. The program will provide five industry professionals under the age of 40 with a complimentary registration to attend the inaugur