Luxottica Group S.p.A unveiled a multi-year R&D collaboration with Intel to incorporate smart technology into its premium, luxury and sports eyewear, which includes Oakley and Ray-Ban sunglasses…
Category: Outdoor
PVH’s Q3 Earnings Climb
PVH Corp. reported third-quarter earnings rose 14.7 percent to $225.7 million, or $2.71 a share. Sales gained 2 percent with a 2 percent gain at Calvin Klein and 1 percent increase at Tommy Hilfiger. Its Heritage Brand segment, which includes Speedo and I
Pro-Tec Signs MLS Midfielder/Forward
Pro-Tec Athletics signed MLS midfielder/forward, Lamar Neagle, to their team of sponsored athletes…
Prana Names Dietschi-Cooper as VP of Sales
Prana appointed Sasha Dietschi-Cooper as vice president of sales, effective January 5, 2015…
SIA Snow Show’s 2015 Nordic Demo Details Released
SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, released the current schedule of events for the 6th annual Nordic Demo (Feb. 2-3) at Copper Mountain in conjunction with Cross Country Ski Areas Associat
Johnson Outdoors Watercraft Adds MarComm Specialist
Johnson Outdoors Watercraft Inc. hired this October Emilie Bronson as the new marketing communications specialist for Old Town Canoes & Kayaks, Ocean Kayak, Necky Kayaks and Carlisle Paddles…
Duck Stamp Act of 2014 Awaits President’s Signature
In a major win for wetlands and waterfowl conservation, the U.S. Senate passed the Duck Stamp Act of 2014 on Tuesday…
Two Ten Footwear Foundation Adds Board Members
Two Ten Footwear Foundation's board of directors elected two new members – Beth Cross, co-founder and president, CEO of Ariat International and David Sharp, chief executive officer of Rocky Brands, Inc…
Reebok Partners with UFC
Reebok announced a groundbreaking partnership with UFC, the world’s leading mixed martial arts organization. Under the long-term deal, Reebok will become the exclusive authentic global outfitter of UFC, creating for the first time ever UFC ‘Fi
K2 Schedules Second International Women’s Ski Day for Dec. 13
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, have set Saturday, Dec. 13 as the date for their second annual International Women’s Ski Day…
RECALL: 150 Felt Cyclocross Bikes
Felt Bicycles is recalling about 150 Model year 2015 Cyclocross bicycles because their frames can break and cause the rider to lose control and suffer injuries…
Luna Switching to All Gluten-Free Recipe
Luna has begun a transition to an entirely gluten-free product line after a two year quest to find gluten-free recipes that still meet its taste and nutrition standards…
Dearfoams Launches Comfort and Joy Pin-to-Win Sweepstakes
Dearfoams announced the launch of its Comfort & Joy Pin-to-Win Sweepstakes, a celebration of all things that bring consumers comfort and joy during the holidays. Eligible entrants can win a number of prizes, including a vacation for two to Aspen…
The Dick’s SG Foundation Launches #HolidayHoops Campaign
In the spirit of giving a “Gift That Matters” this holiday season, The Dick's Sporting Goods Foundation is celebrating #GivingTuesday by launching its #HolidayHoops campaign. During a surprise appearance by Cavaliers star Kevin Love at a Cleveland el
Brands Poised to Capitalize on Hollywood Rendition of ‘Wild’
The Pacific Crest Trail Association (PCTA) has partnered with five outdoor brands to capitalize on the Dec. 5 release of the Hollywood film version of Cheryl Strayed's best-selling book of the same title. In the movie, Strayed is portrayed by Academy
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