Hydro Flask signed a non-exclusive agreement with coffee roaster Dillanos to distribute Hydro Flask’s line of stainless steel beverage containers and other products to more than 1,800 specialty coffee brands and cafés throughout the country…
Category: Outdoor
Feedback Sports Adds Marketing Support
Feedback Sports has hired Katie Macarelli as their first marketing coordinator, where she will help the marketing team become more proactive…
Kroenke Acquires InterMedia Outdoors Holdings
Kroenke Sports & Entertainment, LLC has acquired InterMedia Outdoors Holdings, Inc., (InterMedia Outdoors) from InterMedia Partners VII, L.P., a private equity investment fund…
Federal Judge Denies Motion to Reconsider Palmer D.C. Ruling
The U.S. District Court for the District of Columbia has denied a motion by the District to reconsider its ruling in the case of Palmer v. District of Columbia, a Second Amendment Foundation case that nullified the city's ban on carrying firearms out
Gaiam Doubles Spri Sales, Recruits Athleta Designer in Q2
Gaiam Inc. reported revenue increased 14.2 percent in the third quarter, fueled by big gains in sales of its Restore and Spri exercise accessories. The Boulder, CO. yoga, fitness and wellness company also disclosed that it hired one of Athleta's seni
Sports Authority Unveils Black Friday Doorbuster and Sale Offers
Sports Authority announced its 2014 Black Friday deals, including BOGO sales across footwear. Most Sports Authority stores will open from 6 pm until midnight on Thanksgiving Day, Thursday, Nov. 27 and will reopen from 6 am to 10 pm on Black Friday..
Intrawest Reports Higher Season Ticket Sales, Bookings
Intrawest Resorts Holdings reported sales of season pass and frequency products for the upcoming 2014/2015 ski season were up approximately 14 percent in units, while bookings for the Christmas holiday were running 20 percent ahead of their level a year a
Sportsman’s Warehouse to Open First North Dakota Location
Sportsman's Warehouse announced plans to open its first store in North Dakota next summer in Williston. The Utah-based hook-and-bullet retailer has now announced locations of seven stores it plans to open in 2015…
GoPro Files for Secondary Offering
GoPro Inc., which went public in June, filed plans Monday for an offering of $800 million in shares. The company plans to offer $100 million in shares, while current shareholders will sell the remaining $700 million…
Crocs Names McKinney Global Advertising Agency of Record
Crocs Inc. tapped McKinney as its global advertising agency of record, effective immediately. The agency's branding and marketing efforts around Crocs' existing “Find Your Fun” positioning will be led out of New York and will focus on markets in

Italy’s Garmont Hires Bill Dodge to Reboot North American Business
Bill Dodge has resigned as VP of global product design and development for the Merrell, Patagonia and Chaco brands at Wolverine World Wide Inc. to rebuild Italian boot maker Garmont International S.R.L.'s North American business. Dodge started in his
LWRC International Announces Executive Promotion
LWRC International announces the promotion of Jeff Clemmer to Vice President of product development…
Remington Defense Wins Military Contract
The United States Marine Corps Systems Command has awarded Remington Defense a contract to provide up to 2,000 modular stocks, spares, and magazines in support of the Marine's M40 Sniper Rifle Modular Stock program…
Sonic Boom Adds Rep Group
Sonic Boom Exploding Targets announces the appointment of Elite Outdoor Sports Marketing Group in the Western United States…
Puma’s Q3 Profit Slides, Sales Show Some Recovery
Puma SE reported third-quarter earnings slumped 45 percent, largely due to marketing investments to supports its Forever Faster global marketing campaign and currency fluctuations. But earnings came in line with internal expectation and sales were slightl