Outdoor Retailer will bring Venture Out to Winter Market, to showcase products and brands with the greatest urban lifestyle appeal.
 
Venture Out will incorporate brands within the space that are on the forefront of the trend, providing a home for their outdoor experience-themed goods. Venture Out will not only house the latest in outdoor urban apparel, it will also represent the lifestyle by incorporating open space, trees and plants, coffee, snacks, as well as earthy fixtures and displays. The exhibit debuted at OR Summer Market last year.
 
Product presentations will be hosted throughout the week, which will help retailers understand how best to approach the trend and incorporate it into their stores in a way that is appealing and welcoming to the new urban consumer. Events include the following:

Day 1
3:30 – 4:30 p.m.
Range Presentation
4:30 – 5:30 p.m.
VIP Media and Retailer Happy Hour
5:30 – 7:00 p.m.
Range Launch Party / Spotify Soundtrack from Range Road Trip
 
Day 2
1:00 – 2:00 p.m.
Engaging the Modern Outdoors Panel (in New Product Zone, 35095)
4:30 – 6:00 p.m.
Happy Hour / Mappy Hour
 
Day 3
8:30 – 9:30 a.m.
Hangover Breakfast
4:30 – 6:00 p.m.
Happy Hour

 
“The modern consumer is looking for items that are different and might even defy some of the conventional standards in outdoor retail,” said Marisa Nicholson, Outdoor Retailer, VP and Show Director. “They are looking for products that will be functional, and fashionable. The styles need to work for coffee in the city, walking the trails, or to wear to the office for a day of meetings. This area was designed to help brands validate that outdoor function does exist in a fashionable solution, while expanding their brand reach to new market segments.”
 
Venture Out will provide brands a one-of-a-kind opportunity to connect directly with key buyers and media that are interested in this emerging trend. The sold out space will house 27 brands like, Topo Designs, SeaVees, Pistil, Ridgemont Outfitters, OurCaste, Zeal Optic, Vivo Barefoot, Penfield, Olukai and Iron & Resin and many other brands catering to the urban lifestyle. 

Venture Out is produced in collaboration with The Mountain Lab and will be on site to bring this new experience to Winter Market. Venture Out will be located in the South Foyer of the Salt Palace Convention Center.

To attend Outdoor Retailer, Aug. 6-9, 2014 in Salt Lake City, Utah, visit www.outdoorretailer.com to register online.