The National Advertising Division has recommended that Sawyer Products, Inc., discontinue certain claims for its point-of-use water filter products, after Katadyn North America challenged them…
Category: Outdoor
True Fit Closes $15M Growth Equity Round
True Fit, an online service used by dozens of athletic and outdoor brands and retailers to helps consumers find apparel and footwear styles that fit them best, has completed a $15 million growth equity round…
Downlite to Weigh in on Down at OIA Sustainability Conference
Downlite, a major down and feather processor and supplier of responsibly-sourced performance fills to outdoor apparel and sleeping bag brands, will participate in the Ethical Down Standards panel discussion – a work group session in Outdoor Industry Assoc
Pearl Izumi Hires PR Agency of Record
Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record…
Ebay Enterprise Caps Banner Year with 1,015 New Client Wins
Ebay Enterprise, an Ebay Inc. company, announced the company secured 1,015 new client wins and 1,711 renewals and extensions with brands and retailers in 2014. Boxpark, Finlux, and Shoe Carnival are among the new companies implementing Ebay Enterprise ind
Hydro Flask Names Senior Hires
Hydro Flask announced that Joe Smith joined the company as director of product Jan. 5 and that Leanne Champion started as director of marketing Dec. 18, 2014…
CPSC Commissioner to Keynote 2015 SFIA Risk Management Summit
Commissioner Joseph P. Mohorovic of the U.S. Consumer Product Safety Commission (CPSC) will be the featured speaker at the 2015 SFIA Litigation Risk & Management Summit on February 2-3, 2015 in Las Vegas…
Good Vibrations Shoes Executes Reverse Stock Split
Good Vibrations Shoes Inc. announced a ten for one reverse split, which was approved by FINRA. The change in share structure marks the completion of the goals the company set for itself in 2014, which it views as its organizational year, making 2015 its “
Salewa NA Names Sales and PLM Leaders
Salewa North America has named Steve Kropf as director of sales for the Dynafit, Salewa, Wild Country, and Pomoca brands and hired Dan Fiore as product line manager for apparel. The duo will work with Salewa in Italy to ensure…
Ski Visits Dip at Intrawest’s Eastern Resorts
Intrawest Resorts Holdings Inc. said challenging weather at its eastern resorts caused an 0.8 percent decline in season-to-date skier visits through Jan. 4 compared with a year ago. However, a return of cold weather has enabled those resorts to increase t
Two Deals in Two Days Point to SUP Industry’s Capital Needs
Consolidation in the stand-up paddle boarding, or SUP, industry took a couple of big strokes forward at the Surf Expo last week when two better-known companies announced they had been acquired.
Adidas to Ramp Up NFL and MLB Endorsements
Adidas AG plans to ramp up sharply its endorsements of NFL and MLB players in the next few years, Adidas North American President Mark King said in an interview with the Wall Street Journal. The report stated Adidas will sign as many as 250 NFL players an
Brooks Running Launches the Brooks Booster Club
Brooks Running Company will double down on its commitment to the future of the sport by launching the Brooks Booster Club. This needs-based grant program will provide gear and funds to 25 under resourced high school cross country and track teams across th
Schutt to Offer Brain Sentry Equipped Helmets This Fall
Schutt Sports will offer sensor-enhanced football helmets starting with the 2015 season using technology developed by third-party supplier Brain Sentry…
Genesco’s Holiday Comps Grow 10 Percent
Genesco Inc.'s comparable sales, including both stores and direct sales, increased 10 percent for the quarter-to-date period ended Jan. 3. Journeys led the way with a gain of 15 percent. Lids was ahead 6 percent but sales were driven by promotions. G