Pearl Izumi has hired Verde Brand Communications as its public relations and brand communications agency of record. Neighbors in Boulder County, Verde’s Boulder staff will become not only partners in the office, but on Pearl’s legendary lunch rides and runs, as well.
“Verde’s integrated brand communications, creative storytelling, and authentic passion for cycling and endurance sports is the perfect fit for strategizing and executing our exciting brand direction,” said Geoff Shaffer, Vice President of Global Brand Marketing at Pearl Izumi.
Verde will amplify Pearl Izumi’s global marketing campaigns – Ride365 and Run365 – to bring stakeholders a product and brand experience driven by passion for athletes and innovation. Verde will provide strategy and execution with a blend of new and traditional public relations, digital content, and the rollout of patented technologies and product collections.
