Puma has become the official global partner of Beach Soccer World Wide (BSWW), the major sports entity behind the creation and growth of beach soccer.
Category: Footwear

Adidas Lays Out Roadmap To Be Plastic Free By 2024
Adidas is introducing two new fabrics that use 100 percent recycled polyester, Primeblue and Primegreen, and announced several more commitments as part of its goal to use only recycled polyester for its shoes and clothing by 2024.

Asics Ventures Invests In Smart Shoe Technology
Asics Corporation announced that its investment subsidiary Asics Ventures Corporation invested in a Japanese startup No New Folk Studio Inc., developer of sensing solution Orphe Track, which measures and analyses foot movement.

Sortis Holdings Launches $10M Growth Venture Fund
Sortis Holdings Inc., a Portland, Oregon-based alternative investment fund manager, launched Sortis Growth Venture Fund. The $10 million fund is a hybrid venture capital and consumer-focused private equity fund dedicated to accelerating the speed at which rising consumer brands can reach their full potential.

Nike Facing SEC Investigation Over Illicit Payments, Jury Told
Nike Inc. is facing a probe from the U.S. Securities and Exchange Commission over illicit payments to elite youth basketball players, according to a lawyer for Micheal Avenatti, the celebrity lawyer facing trial for allegedly trying to extort millions of dollars from Nike, according to Bloomberg News.

J. Crew Names Former Victoria’s Secret Executive Its CEO
J.Crew Group Inc. appointed Jan Singer to serve as chief executive officer. Singer most recently served as CEO of Victoria’s Secret Lingerie and previously held leadership positions at Nike and Spanx.

USA Triathlon Board Of Directors Elects 2020 Officers
The USA Triathlon Board of Directors announced the re-election of three of its members to officer seats — Jacqueline McCook as president, Joel Rosinbum as vice president and Kevin Haas as treasurer — and the election of Keri Serota as secretary.

Stephen Bebis Joins CEO Coaching International
Stephen Bebis, the founder of Golf Town and former head of Sports and Recreation, has become the newest partner and coach of CEO Coaching International, a leadership development consultancy.

Report: Nike’s Vaporfly Won’t Face Ban
The World Athletics organization, which governs most international track and field events, will not be imposing a blanket ban on Nike’s Vaporfly running shoes, according to a report in the Guardian. But the international governing body is expected to announce “a temporary suspension of any new shoe technology until after the Tokyo Olympics.”

Family Of Delbert Hayes Makes $3M Donation To Washington State
The family of the late Delbert Hayes, one of the earliest employees at Nike, made a $3 million donation to establish the Delbert J. Hayes Scholarship in Accounting in the WSU Carson College of Business.

Toms Appoints Magnus Wedhammar CEO
Toms Shoes LLC has appointed Magnus Wedhammar, former GM of Sanuk, as CEO.

Igloo Names Ryan Kingman VP Of Brand Partnerships
Igloo welcomed Ryan Kingman to the newly created position of VP, partnerships. Kingman was the co-founder and chief marketing officer for Stance.

PGA Merchandise Show Draws Nearly 40,000 Attendees
The 67th PGA Merchandise Show came to a close January, 24 in Orlando, as it welcomed nearly 40,000 golf industry professionals from all 50 U.S. states and 80 countries. More than 1,000 golf companies and brands exhibited, including more than 250 companies new to the show.

Michael Egeck Becomes CEO Of Leslie’s Poolmart
Leslie’s Poolmart Inc., the largest seller of pool and spa products, appointed Michael R. Egeck as CEO. Egeck most recently served as the CEO of PSEB Group, the parent of Pacific Sunwear and Eddie Bauer.

Minute Media Acquires FanSided From Meredith Corporation
Minute Media, the technology and digital publishing platform, announced it has acquired FanSided, the fan-focused sports & lifestyle publisher, from Meredith Corporation.