Leslie’s Poolmart Inc., the largest seller of pool and spa products, appointed Michael R. Egeck as CEO.

Egeck most recently served as chief executive officer of PSEB Group, a $1.5 billion operating company composed of the Eddie Bauer outdoor brand and teen retailer Pacsun. Egeck brings to Leslie’s more than three decades of experience and a proven track record of driving growth for a variety of brands and business models.

Before the formation of PSEB in 2018, Egeck had served as CEO of Eddie Bauer since 2012. He was previously CEO of Hurley International, a division of Nike, Inc. and prior to joining Hurley International, he was president of True Religion Apparel, Inc. from June 2010 to September 2011. From 2007 to 2009, Egeck was president of VF Corp’s Contemporary Brand Coalition and CEO of Seven For All Mankind from 2006 to 2007, prior to its acquisition by VF Corp. Egeck was with VF Corp. from 2000 to 2006 where he was responsible for building and leading a portfolio of brands. He was named president of The North Face in 2000 and in 2004, in conjunction with the acquisition of Vans, was named president of the Outdoor and Action Sports Coalition.

At Leslie’s Poolmart, Steven L. Ortega will transition from his role as CEO to Executive Chairman effective February 4, 2020.

Ortega said, “I am pleased to welcome Mike to Leslie’s as our new CEO. His depth of experience and proven ability to define and lead a vision for transformation within specialty retail organizations using digital engagement and product innovation make him well-suited to lead the Company into its next stage of growth as the retail landscape continues to evolve. Leslie’s continues to be the number one brand for pool supplies and services, and I look forward to working together with Mike in my new role as Executive Chairman to position Leslie’s for continued success.”

Marc Magliacano, the Managing Partner of majority shareholder L Catterton and a Leslie’s Director, commented, “Mike is a well-known and highly respected leader who brings significant multi-channel and multi-site experience as well as a proven track record of transforming businesses into next-generation brands. His leadership and expertise will enable Leslie’s to strengthen its position at the forefront of the pool and spa category as the Company embarks on a new chapter using more tech-enabled solutions to deliver exceptional value and convenience to its consumers. We thank Steve for helping to build Leslie’s into the category leader it is today over his 15 years of service, and we are grateful that the Board and management team will continue to benefit from his knowledge and experience in his new role.”

“I am thrilled to be leading Leslie’s talented team at this exciting time in the Company’s evolution,” said Egeck. “Leslie’s is the undisputed leader in the industry with an admirable record of consistent success. We look forward to leveraging the Company’s strong brand, product, service expertise, and scale to deliver customer-centric innovation that will drive the next phase of growth across our digital, service and store platforms.”

Photo courtesy Leslie’s Poolmart