K2 Sports to Acquire Squadra

K2 Sports, a subsidiary of Jarden Corporation, entered into an agreement to acquire Squadra, the designer and manufacturer of a full line of custom cycling and triathlon apparel. K2 Sports already owns Zoot Sports, which sells triathlon gear to individua

Localgear.com Rebrands as Locally.com

Localgear.com, an online market for athletic and outdoor recreation products conceived by a handful of independent outdoor specialty retailers, has rebranded as Locally.com and will officially launch at the Outdoor Retailer Summer Market next month…

As Outdoor Reps Add Bike Brands, So Do EORA Shows

The Eastern Outdoor Reps Association is expanding into cycling. EORA said its member reps will begin exhibiting mountain bikes and other cycling products at its shows starting this August as part of the organization’s mission to help specialty retai