Wolverine, the work, outdoor and lifestyle brand, named Linda Brunzell as vice president of global marketing Wolverine Brand. In this position, Brunzell will be responsible for Wolverine’s global marketing efforts, as well as leading the brand’s licensing and brand-extension strategies.
“During her time at Wolverine Worldwide, Linda has demonstrated exceptional leadership skills and the ability to drive effective, consumer-focused marketing strategies,” said Todd Yates, president Wolverine Brand. “We are excited to have her on our team. Linda’s skill set makes her an ideal fit to lead the global marketing efforts that we expect to not only propel Wolverine’s continued success as the market leader in work footwear, but also accelerate the brand’s growth in the apparel, outdoor and lifestyle categories.”
Brunzell has significant experience in marketing, business development and finance. She joined Wolverine Worldwide in 2008 as marketing director for the Merrell brand and, in 2011, was promoted to vice president of Latin America & Asia Pacific for what was then the company’s Outdoor Group. In 2013, Brunzell transitioned to vice president of international strategy & business development for Wolverine Worldwide. Prior to joining Wolverine Worldwide, Brunzell had a variety of key roles at well-known companies, including PepsiCo, McKinsey & Company and Bank of America.
“I’m thrilled about the opportunity to work with an iconic brand like Wolverine that has a long, rich heritage, and I look forward to being part of Wolverine’s continued success in the future,” Brunzell said.
