Merrell has announced a partnership with Ragnar Trail Series as the official footwear sponsor of the 2019 and 2020 seasons.
Category: Outdoor
Columbia Sportswear Appoints VP And General Manager Of China
Columbia Sportswear Company announced the appointment of John Soh as vice president and general manager of China, effective February 2019. Soh was senior commercial director in the Asia Pacific region for Lego.
Black Friday Weekend Momentum Portends Robust Holiday For Retail
Covering the revenue haul on Thanksgiving, Black Friday, Small Business Saturday on through to Cyber Monday, a number of favorable reports arrived proclaiming a healthy start to the 2018 holiday shopping season for retail. Although online appears to again be seeing over-sized gains with a boost from mobile purchases, brick & mortar traffic also appears to be recovering or at least stabilizing.
Suunto And Strava Deepen Partnership
Suunto and Strava, the social network for athletes, announced that the two companies have deepened their partnership. Strava has been a key partner for Suunto since 2014 and today the number of athletes connecting to Strava is growing faster than ever before.
Newell Brands Appoints Christopher Peterson CFO
Newell Brands on Monday announced the appointment of Christopher “Chris” H. Peterson as executive vice president, CFO, further strengthening the Newell Brands leadership team as part of the company’s accelerated transformation plan.
Peak Resorts Completes Acquisition Of Snow Time
Peak Resorts Inc. on Monday announced that it has completed its previously announced acquisition of Snow Time Inc. for $76 million.
Keen Matches Donations To Support Camp Fire Communities
Keen Inc. said it will match donations up to $15,000 to help California-based first responders and the Northern California communities affected by Camp Fire.
REI Adventures Adds 30 New Trips
REI Adventures, the active adventure travel company of national outdoor co-op REI, has added 30 new trips this year, including South Africa, Mozambique, Portugal, Greece and the United States. The co-op also announced more of its popular women’s trips and options for travelers who prefer a more relaxed pace.
Kitsbow Appoints CEO
Kitsbow, maker of premium cycling clothing and accessories, appointed David Billstrom as the company’s new CEO, effective immediately. Kitsbow founder, Zander Nosler, will remain with the company, returning to his original focus of product design and manufacturing
MEC To Open In Saskatchewan
MEC, the outdoor co-up based in Vancouver, will open a new 20,000 square-foot store in Saskatoon in spring 2020, the Co-op’s first retail location in Saskatchewan.
North Face Amps Up Engagement And Storytelling In Williamsburg Concept Store
In a walk-through of North Face’s new Protoype concept in Williamsburg, Mark Parker, the brand’s VP of direct to consumer (DTC), said the store showcases North Face’s expansive lifestyle offerings, puts a major focus on community engagement and will serve as a testing lab for future retail ideas. Said Parker, “This is a place where we’re going to play and learn.”
Kohl’s Sees Q3 Comps In Active Segment Jump 10 Percent
The Active segment for Kohl’s, which has grown to represent about 20 percent of the retailer’s mix, saw comps climb 10 percent in the third quarter and Kohl’s officials believes the chain is increasingly being perceived as a go-to place for active apparel. Shares slipped on a weak guidance for the fourth quarter.
TJX Shares Slip On Q3 Gross Margin Dip, Earnings Miss
Shares of The TJX Cos. fell $2.14, or 4.4 percent, Tuesday as increased freight costs and supply chain expenses offset the company’s strong expense leverage in the third quarter, dropping gross margin 90 bps to 28.9 percent.
Leki Renews Contract With Lindsey Vonn Through 2020
Leki today announced they have renewed their sponsorship agreement with three-time Olympic Medalist and four-time World Cup Champion Lindsey Vonn for two more seasons.
The North Face Signs Lease In Mexico City
The North Face has signed a long-term lease at Town Square Metepec, a new lifestyle retail and entertainment center in Mexico City totaling 1.7 million square feet, according to real estate company Thor Equities Group.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal