Keen Inc. said it will match donations up to $15,000 to help California-based first responders and the Northern California communities affected by Camp Fire.

The brand will work with the United Way of Northern California to help coordinate the donations.

“We’re here to do whatever we can to help the tens of thousands displaced by the Camp Fire, including the first responders who lost everything while fighting to protect their communities,” says Tyler LaMotte, Keen chief marketing officer. “Together, Keen and The United Way of Northern California are delivering resources to the communities recovering from this tragic wildfire that has impacted so many.”

In addition to the matching donation commitment, 15,000 pairs of emergency Keen footwear will be distributed to the displaced people of Northern California by Salvation Army.

To participate in the matched donation program, visit: