Top headlines from the active lifestyle industry you may have missed this week, including Fanatics marking its first licensing agreement with a university, a 10-year deal with the University of Oregon to license, manufacture and sell its sports gear beginning on January 1, 2020.
Category: Outdoor

Snow Sports Industry Eyes China As Last Untapped Market
As host of the 2022 Winter Olympics, China is developing snow sports infrastructure not only for the Games but also for its citizens to use recreationally. The government said it will create 300 million winter sports participants over the next few years, a number that understandably caught the attention of the U.S. snow sports industry. In this special report, SGB outlines the opportunities that China offers brands and how they should approach this untapped market.

Grassroots Connect Shifts Spring Dates To Support Outdoor Industry Calendar
Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar.
Vail CEO Gives $2 Million In Grants To Support Emotional Wellness Programs
Vail Resorts Inc. on Thursday announced that CEO Rob Katz and his wife, Elana Amsterdam, have contributed more than $2 million to support emotional wellness programs in nearly every mountain resort community in which Vail Resorts operates.

Boy Scouts May File For Bankruptcy
The Boy Scouts of America is considering filing for bankruptcy as it faces eroding membership and a ramp up in legal costs over how it handled allegations of sex abuse, according to a report in the Wall Street Journal.
Bankruptcy Court Approves Liquidation Sales At Performance Bicycle, Sets Auction For January
A bankruptcy judge has approved the store closing sales at all 102 Performance Bicycle locations, according to Bicycle Retailer. An auction to acquire the assets of Advanced Sports Enterprises, the parent of Performance Bicycle, was moved to mid-January from December 18.

Columbia Sportswear Announces Appointment of Peter Ruppe As VP Of Footwear
Columbia Sportswear Company announced the appointment of Peter Ruppe as Vice President of Footwear for the Columbia Brand. “Peter Ruppe is a true leader, bringing a unique combination of strategic and tactical thinking,” said Columbia Brand President Joe Boyle.

Peak Resorts Finds ‘Firm Footing’ In Second Quarter
Shares of Peak Resorts Inc. rose 24 cents, or 4.9 percent, to $5.14 Wednesday on the company’s solid second-quarter performance that was bolstered by strong sales of its Peak Pass and plentiful early season snowfall that helped some of its resorts open early—the type of top-line boost that ski area owners covet during the traditionally slow fall quarter.

Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
Seattle-based Therm-a-Rest, the industry leader in premium outdoor camp comfort, on Wednesday announced the retirement of its senior product developer, Jim Marson, at the end of the year.

Go RVing Partners With Verde Brand Communications
Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs.
Mammut Partners With Jackson Hole Mountain Resort
Swiss-based outdoor brand Mammut has announced its appointment as an official partner of Jackson Hole Mountain Resort, Jackson, WY.
Big Rock Sports Gear Up For First-Ever National Show
Big Rock Sports will hold its first-ever national Outdoor Expo in Nashville, TN from January 7–9, 2019. Based on previous years where the company held two regional shows, the company is seeing strong registration numbers for this bigger buying event.
Peak Resorts Slightly Widens Q2 Loss
Peak Resorts reported a slightly wider loss in its seasonally-slow second quarter as revenues declined 9.3 percent. Timothy D. Boyd, president and CEO, said, ““As fall turns to winter, we are pleased to report our earliest-ever start to a ski season as snowmaking combined with healthy natural snowfall allowed us to open both Mount Snow and Wildcat in late October and kick off the 2018/2019 ski season with a strong start.”

Columbia Sportswear Hires Peter Ruppe To Drive Footwear Growth
Columbia Sportswear has hired Peter Ruppe, a footwear industry veteran most recently at Under Armour, as VP of footwear. According to the Oregonian, Ruppe will guide an effort to double Columbia’s footwear sales within three years.
Hala Gear Opens Warehouse in Auckland, NZ
Steamboat Springs, CO-based SUP maker Hala Gear has opened a warehouse in Auckland, New Zealand, and now ships direct to customers on the North and South Islands.