A&M Capital has established a new holding company grouping the four eyewear brands – Bollé, Bollé Safety, Serengeti and Cébé – acquired from Vista Outdoor Group.
Category: Outdoor

Aisle Talk Week of November 12
Top headlines from the active lifestyle industry you may have missed this week, including Tony Hawk announcing the launch of D/CAL, a hybrid brand consultancy and creative agency, with Adam Wilson, Jared Prindle and Ryan Maconochie.

The North Face Opens Lifestyle Concept Store In Williamsburg
The North Face on Friday opened a first of its kind retail experience, The North Face Prototype, in the Williamsburg neighborhood of Brooklyn, NY. This space represents the next phase in the brand’s retail offering with a focus on on a curated customer experience and expansion of its lifestyle business to support explorers on the mountain or in the city.
Roka Announces Direct To Consumer E-Commerce In Europe
Roka Sports Inc., the Austin, TX-based company best known for its technical sunglasses, announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe.
Lindsey Vonn Joins Dainese D-Air Ski Team
Dainese has announced that Lindsey Vonn is now a member of the Dainese D-air Ski team. Vonn has been key in testing and developing the D-air system behind the scenes since the 2017/2018 season, and will now be wearing the D-air airbag vest in the World Cup.
Reef Sold For $139 Million
VF Corp. received cash proceeds of $139.4 million from the sale of Reef to The Rockport Group, according to VF’s third quarter report filed with the Securities & Exchange Commission.
Ron Parham Joins Cura Cannabis Solutions
Cura Cannabis Solutions, a provider of cannabis oil to both consumers and premium edible brands, has hired Ron Parham, a former VP at Columbia Sportswear, as VP investor relations.
Duluth Holdings To Open Store In Cary, NC
Duluth Trading Company announced the grand opening of its 46th store in Cary, NC.
Columbia Sportswear Company Announces Donation to Fight California Wildfires
Columbia Sportswear Company on Wednesday announced that in response to the deadly fires in California, it will donate $20,000 to the California Community Foundation’s Wildfire Relief Fund to support relief efforts tied to the California wildfires.
Athletes From Alternative Sports Come Together To Build Deeds Alone
Athletes across 10 alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019.
REI Co-Op, The Trust for Public Land Unveil List Of Top 50 Cities To #OptOutside
As millions of Americans gear up to spend Black Friday outdoors with friends and family, REI Co-op and The Trust for Public Land have unveiled the Urban Outdoor Access Analysis: a list of the 50 top large cities to #OptOutside.
New Retail Partner Joins 27th Annual Colorado Ski & Snowboard Expo
The 27th annual Colorado Ski & Snowboard Expo presented by Schomp Automotive returns to the Colorado Convention Center in downtown Denver Nov. 16-18.
Epic Pass Adds Resorts In France And Italy
Vail Resorts Inc. on Wednesday announced that Epic Pass holders will now receive seven days of skiing or snowboarding with no blackout dates at Les 3 Vallees, France and Skirama Dolomiti in a long-term alliance beginning with 2018-19 winter season.
Ikon Pass Adds Three New Zealand Ski Areas
Ikon Pass has announced Coronet Peak, The Remarkables and Mt Hutt on New Zealand’s South Island as its newest partners, now offering access to nearly 82,000 acres at 38 mountain destinations across the planet.

VF Corp. Appoints Jan Van Leeuwen As VP, GM, The North Face, EMEA
VF Corp. has appointed Jan Van Leeuwen to the position of vice president, general manager, The North Face, EMEA Region. He will also serve on the global leadership team for The North Face brand.