Swiss outdoors brand Mammut on Friday announced a new regional sales and marketing office in Denver, CO. After assessing customer and consumer needs in North America, the brand is excited to branch closer to many key accounts as well as consumers utilizing life-saving avalanche gear.
Category: Outdoor
Bass Pro Appoints Mike McDermott As New President
Bass Pro Shops said Michael P. McDermott, a former executive at the Lowe’s home-improvement chain, will replace Jim Hagale as president. McDermott will guide the next phase of the integration of Bass Pro and Cabela’s and accelerate the outdoor retailer’s omni-channel efforts.
Active Lifestyle Falls Short On CDP’s Rankings Of Environmental Practices
Johnson & Johnson, Nestle, China Mobile and Microsoft did but no firms in the active lifestyle industry scored top marks in CDP’s prestigious annual rankings of corporate efforts to slow climate change. Hanesbrands, Adidas and Puma scored above-average grades.
Aisle Talk Week Of January 21
Top headlines from the active lifestyle industry you may have missed this week, including, Emerald Expositions saying that after canceling Interbike, it is considering two options that could bring a bike element to either the Outdoor Retailer Winter or Summer Market.
Smartwool Signs Alpine Skier Mikaela Shiffrin.
Smartwool formed a new partnership with World Cup champion alpine skier Mikaela Shiffrin. Shiffrin signed a three-year contract to exclusively wear Smartwool socks as she races on the World Cup circuit.
Ted Ligety, Carlo Salmini Discuss Shred.’s New Path
Olympian Ted Ligety and Carlo Salmini, the duo who founded helmet and goggle brand Shred. in 2006, spoke with SGB this week about the Park City, UT-based company’s refresh that includes an updated logo and sharpened focus on customer centricity yet remains true to its roots. Here’s what they told us about the new leg of the company’s journey.
Lou Dzierzak Rejoins SGB Media For Snow Show Coverage
Veteran outdoor journalist Lou Dzierzak will join SGB Media for the Outdoor Retailer Snow Show to cover business news and product trends for the company’s SGB Executive and SGB Today publications.
Emerald Expositions Considering Adding Bikes To Summer Or Winter OR Show
In early December, Emerald Expositions announced that the Interbike trade show will not take place in September 2019 in Reno, NV, as previously scheduled, but the company said it is considering two options that could bring a bike portion to either the Outdoor Retailer Winter or Summer Market.
Sorel Retains Creative Agency
Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand.
The Conservation Alliance Announces 36 New Members
The Conservation Alliance is proud to announce that 36 companies have joined the organization since the start of 2018. This growth strengthens the organization as threats to public lands increase.
OIA Announces Class Four Of Skip Yowell Future Leadership Academy
Outdoor Industry Association (OIA) announced Class 4 of the Skip Yowell Future Leadership Academy (FLA). The Future Leadership Academy is a six-month program that prepares, unites and amplifies the voice of high potential outdoor industry leaders.
Canada Goose Slides On Downgrade
Shares of Canada Goose fell Canadian$4.73, or 7.1 percent, to C$46.05 Thursday on the Toronto Stock Exchange after Wells Fargo downgraded the stock. The analysts pointed to less search traffic on popular internet search engines looking for Canada Goose merchandise, and concerns about international trade.
Duckworth Appoints Andy Wunsch CEO
Duckworth, the Merino wool apparel company, announced the company has hired Andy Wunsch to lead Duckworth in the role of chief executive officer.
Shred. Unveils Brand Refresh
Protective equipment brand Shred. on Thursday morning unveiled a formal relaunch driven by the brand evaluating its past and reimagining its future. This relaunch runs deep, shaping Shred.’s focus, identity and approach to business.
LEM Helmets Names Keith Cozzens Global Brand Marketing Director
LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as global brand marketing director.
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