Columbia Sportswear Company announced a strategic partnership with creative agency Crispin Porter Bogusky for the Sorel brand.

“Sorel continues to gain momentum as a year-round footwear brand and 2018 marks our most successful year to date,” said Mark Nenow, president of Sorel. “To fuel this growth and deliver on our promise of creating function-first stylish footwear, we sought a strategic and creative agency partner who could help us bring our purpose to life. We found the perfect fit with Crispin Porter Bogusky and we’re excited about our ongoing partnership as we continue to grow the brand in 2019 and beyond.”

In fall of 2019, Sorel’s largest fall collection to date will hit the market alongside a new brand campaign and launch event. Together with the Sorel global brand marketing team, Crispin Porter Bogusky will serve as the creative lead on the brand’s new creative platform and fall campaign. BSSP will handle paid media and R/West will continue managing media and stylist relations. Sorel’s fall campaign is expected to launch in September.

“Sorel has a rich heritage and fanbase loyal to its iconic boots designed to withstand the most extreme conditions. But with the brand’s expanding line of footwear, Sorel has a huge opportunity to grow its base of passionate consumers,” said Ryan Skubic, chief operating officer, Crispin Porter Bogusky. “Our partnership has the perfect chemistry to make the brand relevant year-round. We couldn’t be more excited to transform the Sorel business together.”