As backcountry skiers head into the spring ski season, conditions look as hazardous as they have in years in the western United States, where avalanche fatalities have reached nearly twice their level of a year ago…
Category: Outdoor
Ultimate Direction Fills Newly Created Brand Manager Position
Ultimate Direction, which caters to the hydration needs of walkers, runners, and adventurers, hired Buzz Burrell to the newly created brand manager position…
Columbia Sportswear Names New GM in South Korea
Columbia Sportswear Company appointed Hyung-Rae (HR) Cho to serve as general manager of the company’s wholly owned Korea subsidiary, based in Seoul. South Korea has emerged as on of the largest and fastest growing markets for U.S. outdoor brands…
Costa Names Manager for Rocky Mountain Territory
Costa sunglasses has named Jeff Thibeault as Rocky Mountain territory manager as the Florida water sports brands continues its push inland…
Trek Going to Direct Model in Poland
Trek Bicycle will begin transitioning this April its business in Poland to a ‘Dealer Direct’ distribution model. Trek expects the transition, done in cooperation with their distributor partner SSC, will take approximately 4 months to complete.
Zappos.com Celebrates Leap Year; Extends 365-Day Return Policy
Zappos will extend its 365-day return policy to four years as part of a special Leap Year promotion. The extended policy goes into effect on Feb. 29, for 24 hours, to celebrate those customers who make purchases on Leap Year…
FootSmart Retains National PR Firm
FootSmart, the retailer of foot health products and comfort footwear, announced that it has retained Trevelino/Keller as its first public relations agency of record…
Asics Replaced Haglöfs Chairman
Asics named Alistair Cameron, CEO of its European operations, to succeed Lars Göthlin as chairman of Haglöfs' board of directors. Cameron will oversee a global expansion of the Swedish outdoor brand, which is closing in on $100 million in annual sale
Respect Your Universe Raises $1.5M in Equity Financing
Mixed martial arts apparel firm Respect Your Universe revealed plans to raise $1.5 million through a placing. The cash will be used to accelerate its investment in innovative product and marketing initiatives to drive brand awareness and grow revenues…
BSN Sports Becomes National Health Through Fitness Day Sponsor
BSN Sports/US Games is the latest company in the sporting goods industry to support of SGMA's 13th National Health Through Fitness Day (March 6-7; Washington, D.C.) BSN Sports/US Games will be the Transportation Sponsor of this year’s event wh
Sof Sole Renews Sponsorship with Competitor Group
Sof Sole, a division of Implus, and The Competitor Group (CGI) announced that Sof Sole has renewed its partnership as the Official Insole of the Rock 'n' Roll Marathon Series. Sof Sole has been a part of the Rock 'n' Roll Marathon Seri
Carhartt Joins B.A.S.S. as an Official Apparel Sponsor and Titles College Series
Carhartt has signed a multi-year sponsorship agreement with sport fishing industry leader, B.A.S.S. LLC. Carhartt is now the Official Apparel Sponsor and Official Supporting Sponsor of the annual Bassmaster Classic and two B.A.S.S.-owned circuits…
Accell Group ‘s 2011 Results Powered by e-Bikes Sales, Derby Cycle Stock Sale
Accell Group N.V., the Dutch bicycling company that recently acquired e-bike maker Currie Technologies of California, reported that revenues rose by 9 percent to €628.5 million partly on the back of rising sales of electric and sports bicycles, due
Jordan Sues Chinese Company Over Use of Name
Basketball legend Michael Jordan has filed suit in a Chinese court against Qiaodan Sports Company Limited, a Chinese sportswear and footwear manufacturer, for unauthorized use of his name. Nike is reportedly not involved in the lawsuit…
Bass Pro Signs Deal to Open in Colorado Springs
Bass Pro Shops has signed a Letter of Intent (LOI) to be part of the new 200-acre Copper Ridge development on Colorado Springs’ north side…
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