Edwin Watts Golf Shops, LLC announced the acquisition of a Golf Headquarters in Cedar Rapids, Iowa, establishing the first-ever Edwin Watts Golf Shop in the state of Iowa. This acquisition supports the company’s strategic growth strategy, further expanding its national footprint throughout the Midwest. The grand opening festivities for the new-look Iowa shop, located at 1961 Blairs Ferry Rd. NE, will take place from Thursday, March 29 Sunday, April 1, 2012, and will include a host of interactive activities and product giveaways.
The 10,000 square foot Cedar Rapids location has been converted into a full-service Edwin Watts Golf Shop, equipped with the latest technology, including a launch monitor & club repair facility, and featuring a wide selection of golf equipment & apparel, electronics and related golf accessories from top brands such as TaylorMade, Callaway, Titleist, Ping, Mizuno, FootJoy, Cleveland, Nike, Adams, Cobra, Wilson, Champions Tour and others. This acquisition adds to the Company’s stable of more than 90 domestic retail locations and enhances an overall golf retail operation that is supported by direct catalog sales and a popular eCommerce Internet business at www.edwinwattsgolf.com.
“Establishing new locations in strategic markets throughout the Midwest allows us to better support our vendor partners in new communities,” said John Watson, CEO, Edwin Watts Golf Shops. “As we continue to expand our national footprint, I’m thrilled that golfers in Iowa now have the opportunity to experience everything that Edwin Watts Golf has to offer, including product expertise, industry knowledge, superior service and the camaraderie of our friendly store associates.”
Additionally, as golf club and ball custom fitting remains a priority at all Edwin Watts Golf Shops, custom fitting experts are stationed at the performance fitting center, sponsored by TaylorMade, providing golfers of all ages and abilities with a superior fitting experience. In fact, Edwin Watts Golf store associates and field representatives from the leading equipment brands will utilize the Company’s in-store launch monitors and swing analysis software to conduct custom fitting sessions, designed to properly fit a golfer with equipment that matches their unique swing, and which will help them improve their game.
As the golf apparel market continues to enjoy steady growth, the Cedar Rapids location also features a wide selection of apparel brands highlighted by Edwin Watts Golf’s new E Whitley line, a fashionable, yet reasonably priced collection of women's apparel, including performance polos, skorts, shorts, and more. Further, a breath of apparel items (men’s, women’s and children’s) from Nike, Adidas, Oakley and Puma are also available.
Edwin Watts Golf Shops, LLC (an affiliated portfolio company of Sun Capital Partners, Inc.), now has 90+ domestic retail locations.
