Club Ride Apparel LLC, which designs and delivers innovative, fashion-oriented cycling apparel for casual lifestyle use, has hired India Wysong as account service manager and Ben Bradley to take on marketing and PR duties.
An avid cyclist, Wysong has long been a fixture in the cycling world. Most notably, she founded Mud Honey Cycling in 2007, a socially-minded women's mountain bike racing team. Over the last six years, the team has grown to over 40 riders, participating in both local and regional endurance races. At the most recent USA Cycling XC Nationals, four Mud Honeys were crowned national champions in their respective categories. Her cycling passion, creativity and infectious personality make her a perfect fit for Club Ride.
“I'm very excited to be a part of Club Ride,” said Wysong. “I feel lucky to be able to work in an industry that I'm so passionate about.” Since meeting almost ten years ago, Club Ride founder Mike Herlinger and Wysong have been good friends. “It's exciting to have India on board and get to work with her on a professional level after so many years riding together,” noted Herlinger.
New to the bike industry, Bradley brings to the company a fresh marketing perspective gained through his diverse professional background. From promoting motion pictures for Warner Brothers and Paramount in Chicago, to marketing a top-tier baseball club in New England, Bradley's unique experience and enthusiasm will be integral to Club Ride's continued growth. “I'm very fortunate to get the opportunity to work with such a new and promising company,” said Bradley. “We're growing every day, and I am thrilled to be along for the ride.”
With a growing team, Herlinger is eager to expand the business and develop new products and designs. “I'm looking forward to dedicating all my time to product design and seeing how our line evolves,” said Herlinger. “With our 2012 line finished and already in stores, I'm looking toward to 2013 with some exciting new ideas in the hopper.”
“These are two outstanding hires that will help us manage the growth this spring and into the summer,” CEO Scott Montgomery added. “Hiring outstanding people is the best part of building a company.”
