Fueled by strong sales and a broadening retail base, Buff, Inc. added Natalie Tatsy as operations manager, and Hugh Ewing, Jr. as customer service manager.


Both positions directly support the continued expansion of the Buff brand, which has experienced year-over-year sales growth of 31%, and more than doubled its U.S. staff in the last 12 months.


“The Buff brand is continuing to grow in both core markets as well as among numerous new audiences,” said Shirley Choi Brunetti, vice president and general manager, Buff, Inc. “Taking care of essential details as we grow has always been a priority for Buff, Inc., and the addition of Natalie and Hugh will ensure that we continue to lead the market in this key area.”


Tatsy brings more than ten years of operational expertise to Buff, Inc. Previously, she oversaw operations and logistics for EConscious, a leading innovator in organic and sustainable apparel. Ewing also brings a wealth of experience the brand, with an  outdoor industry background that includes ownership and management of a specialty outdoor shop in Olympia, WA, and internal management roles at Gregory Mountain Products and Ex Officio.