Hoka One One, the running shoe company recently acquired by Deckers Outdoor Corp., has retained Denny, ink. to manage its public relations and communications strategy…
Category: Outdoor
Town of Eagle, CO to Invest $60,000 in MTB Course
The town of Eagle, CO has allocated $60,000 for construction on a mountain bike course that will host the 2013 Colorado High School Cycling League State Championship race the weekend of October 19-20, 2013, according to the Colorado High School Cycling Le
Ebay: GSI Merchandise Revenues Up Double-Digits
Ebay reported revenues at its GSI Commerce business slipped 1 percent to $236 million from $237 million, but the segment's global e-commerce (GeC) merchandise sales grew 13 percent to $807 million from $715 million…
Backwoods Names First Winners to 40th Anniversary Trip Give-away
Backwoods, a Texas-based retailer and adventure travel company, announced five winners from the first bi-monthly drawing in 2013, when it will celebrate its 40th anniversary by providing 40 trips to 40 winners…
Adidas Launches “Boston Stands as One” T-shirt
Adidas, official sponsor of the Boston Athletic Association and the Boston Marathon, announced the launch of a limited edition “Boston stands as one” t-shirt. The t-shirt, priced at $26, is available at baa.org and adidas.com/bostontribute wit
Deadline Looms for Securing OIA Discount on OR Booth Space
The deadline to save 10 percent on Outdoor Retailer Summer Market (ORSM) 2013 booth space and select furnishings is approaching fast. Exhibitors must be current Outdoor Industry Association (OIA) members as of May 2, 2013, to qualify for the savings…
Marathon Sports Posts Inspirational Blog Message
Marathon Sports, which saw the first bomb at the Boston Marathon attacks erupt in front of its store on Bolyson Street, has posted an inspirational blog entry entitled, “Our City Is Strong,” on its website, dedicated to the local running community and the
Rocky Mountain Tracking Partners With Aetrex
National GPS company Rocky Mountain Tracking, Inc. has partnered with Aetrex Worldwide, Inc. to support Aetrex's Navistar GPS footwear system. Although the system can be used for a wide variety of applications, their most common use is to help protec
2XU Opens First U.S. Store
This Saturday April 20, Australia's 2XU, the maker of performance athletic apparel, will open its first ever retail Performance Center in North America. Located at 1512 Montana Avenue in Santa Monica, CA, 2XU Montana represents the brand's first
Aspen Snowmass Extends Season by One Week
Aspen Highlands Mountain closing day has been extended by one week to April 28 due to heavy snowfall in Aspen Snowmass…
Gibbons Dispatches Slackliners to Charleston Paddlesports Show
Gibbons Slacklines is sending its pro athletes to Charleston, SC for the East Coast Paddlesports & Outdoor Festival at James Island County Park on April 19-20…
Accell Forms North American Unit to Coordinate Growing Operations
Accell Group NV announced it had created Accell North America in Kent, WA to coordinate the activities of its Raleigh, Diamondback and LaPierre bicycle brands as well as the activities of Currie Technologies and Seattle Bike Supply in the region. Accell s
Freewaters Names New CFO, Reps and Dealers
Freewaters Inc. has hired a CFO, expanded its sales rep force, added multiple key specialty retailers and launched a website…
Polar Bottle Kicks Off 3rd Annual Health Challenge
Polar Bottle said more than a dozen of its employees, and a few company dogs, walked and jogged with spirit this past Saturday to kick off the company’s 2013 Health Challenge by participating in the 13th Annual Canine Classic 5K at the Boulder Reser
Famous Footwear Sponsors March for Babies
Famous Footwear has announced its continued partnership with March of Dimes as an official national sponsor of March for Babies in 2013…
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