Hoka One One, the running shoe company recently acquired by Deckers Outdoor Corp., has retained Denny, ink. to manage its public relations and communications strategy.
Effective immediately, Denny, ink. will oversee all public relations initiatives for the brand and its innovative, game changing technology – including media outreach, strategic communications counsel and social marketing support for Hoka One Ones premium trail and road shoe collections.
Denny, ink. is a great match for Hoka One One, said Jim Van Dine, Brand President of Hoka One One. After a thorough review of agencies large and small, we feel Denny, inks knowledge of the market, their creative approach and their passion for running will help us move into the critical next phase of our brand. Were confident their experience helping brands connect with media, consumers and specialty retail partners will allow us to maximize the awareness of Hoka products at many levels.
Founded in 2009, Hoka One One running shoes are built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion, resulting in much less body fatigue. The characteristic rocker geometry promotes optimally efficient running mechanics and the oversized outsoles, which have 50% more surface area than the average running shoe, ensure maximum stability, traction and connection with the ground.
Hoka One Ones visionary design and undeniable performance have made it a coveted brand among some of the best runners in the world, said Chris Denny. As Hoka One One runners ourselves, were excited to help build its awareness and invite more runners into the world of more efficient running.