Evgeni “Geno” Malkin, reigning National Hockey League MVP and star center for the Pittsburgh Penguins, is now wearing MoGo flavored mouthguards and will serve as a brand ambassador for MoGo Sport…
Category: Outdoor
Life is Good to Debut Coffee Line
Life is good announced a partnership with The J.M. Smucker Company to bring a new line of Life is good coffee to retailers throughout North America…
Outdoor Sports Marketing Hires Manager for NC Showroom
Outdoor Sports Marketing (OSM) has hired Mackey O’Connor Leitch as office manager for its Hendersonville, NC showroom. OSM is a manufacturers' representative for Chaco, MSR, Osprey, Platypus, Prana, Smartwool, Therm-A-Rest and Vasque in the Sou
Jawbone Acquires BodyMedia
Jawbone, , the maker of wireless audio and fitness-tracking devices, plans to acquire BodyMedia to further its leadership and accelerate its innovation in wearable health technology and personal data analysis…
Sturm, Ruger’ Q1 Net Soars
Sturm, Ruger & Company, Inc. reported net sales of $155.9 million and fully diluted earnings of $1.20 per share, compared with net sales of $112.3 million and fully diluted earnings of 79 cents per share in the first quarter of 2012…
Vittoria Names New GM, Moves Warehouse to California
Italian cycling shoe maker Vittoria has restructured its North American division, Vittoria USA LLC, and relocated its warehouse from Ohio to California. Kim Maynard has joined the company as general manager and is based at Vittoria USA's new 2,400 sq
Sports Authority Appoints Chief Marketing Officer
Sports Authority announced that Paul M. Okimoto has joined the company as chief marketing officer. Formerly, Okimoto served as vice president of marketing at RadioShack Corporation…
Outdoor Retailers Releases Winter Market Attendance Data
Outdoor Retailer (OR) reports that attendance at its Winter Market grew 1 percent as a 23 percent increase in international buyers and a 16 percent increase in the number of Northeast retailers more than offset a 6 percent decline in drive-in attendees…
K-Swiss and E.Land World Complete Merger
E.Land World Ltd. has completed its acquisition of K•Swiss in a merger transaction…
Big 5’s Profits Rebound Sharply in First Quarter
Big 5 Sporting Goods Corp. reported net income for the first quarter of fiscal 2013 was $7.5 million, or 34 cents per diluted share, compared to net income of $156,000, or 1 cent, for the first quarter of fiscal 2012. Same store sales increased 10.5 perce
Keen Kicks Off Sock Testing Program
Keen Inc. is launching an intensive consumer testing program this summer on the Pacific Crest Trail. Last week, Keen gave more than 130 pairs of Olympus socks to thru-hikers at the PCT kickoff event in Campo, CA…
Keen Drafts PCT Through Hikers to Demo New Sock
Keen Inc. launched a consumer testing program this summer on the Pacific Crest Trail to demonstrate the durability of its Olympus hiking socks, which are constructed to withstand 2,663 miles of the PCT and beyond…
Etnies Launches Nozaka Collaboration in Japan
This month Etnies launched its footwear and apparel collaboration with pro skateboarder and Japanese tattoo artist, Toshikazu Nozaka, at retailer Beams’ Harajuku store in Japan…
Bikes Belong Awards Green Lane Grants for Five Cities
Bikes Belong’s Green Lane Project has awarded $25,000 grants to five non-profit groups, which will work with their local REI store to show local businesses in their communities how they will benefit from green lanes. The grants were awarded to group
Key Members of European Parliment Back Cycling Goals
A key committee of the Members of the European Parliment (MEP) adopted the European Cycling Federation’s vision for doubling cycling in the European Union by 2020, marking an important milestone toward unlocking tens of millions of euros for cycling
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal