Keen Inc. launched a consumer testing program this summer on the Pacific Crest Trail to demonstrate the durability of its Olympus hiking socks, which are constructed to withstand 2,663 miles of the PCT and beyond.



Last week, Keen gave more than 130 pairs of Olympus socks to thru-hikers at the PCT kickoff event in Campo, CA. Keen also anointed 14 hikers as Keen PCT Olympus Ambassadors, supplying them with Olympus socks for their entire journey.

The PCT stretches from southern California to Canada and ranges in elevation from sea level to more than 13,000 feet. The route passes through 25 national forests and seven nation parks. Averaging 20 miles of hiking each day for up to six months, Keens PCT Olympus Ambassadors will put their socks through the toughest conditions.

Were thrilled to have the Olympus put to the test this summer on the Pacific Crest Trail. Our ambassadors are going to give us so much great information about how the socks perform on their journeys, said Tim McGuire, Business Unit Director for Bags and Socks at Keen. We believe the Olympus socks will stand up to any adventure. The PCT is a perfect testing ground.

Throughout their journeys, the Olympus Ambassadors will send technical information on the performance of the socks back to the Keen product team, as well as update their own blogs about their adventures from the trail. Fans can follow the Olympus PCT Ambassadors on social media with the hashtag #OlympusPCT.

The body of the Olympus sock is made of moisture-wicking, non-itch merino wool while the toe and heel are reinforced with Dura-Zone, which contains a patented fiber proven to be 15 times stronger than steel. Each Keen  Olympus sock comes with a Guaranteed for Life Warranty.