Italian cycling shoe maker Vittoria has restructured its North American division, Vittoria USA LLC, and relocated its warehouse from Ohio to California. Kim Maynard has joined the company as general manager and is based at Vittoria USA’s new 2,400 square-foot warehouse in Valencia, CA.


“Since re-launching the brand two years ago, weve seen steady growth in the North American market,” said Edoardo Vercelli, owner and president of Vittoria USA, and vice president at Vittoria Cycling Shoes. “Relocating to a larger warehouse on the West Coast will allow us to improve our dealer support and place us in the heart of one of the country’s most vibrant cycling communities.”


The move took place in mid-March and the new facility has been up and running since the first week of April. The company is preparing for a large shipment of shoes, as well as new 2013 helmets to add to its existing inventory.

In addition, Vittoria USA is now the sole U.S. distributor for CicloSport cycling computers and heart rate monitors.


“We recently launched our 2013 spring dealer program featuring discounts when combining shoes, helmets and CicloSport computers,” said Maynard. “We also introduced our new Stock Rotation Program for shoes that allows our dealers to swap a Vittoria model that’s not a great fit for their market for one that is. Along with the new warehouse and sales programs, were going to make sure dealers get the Vittoria and CicloSport products they want when they want them.”


Maynard returns to the bike business after working for Great American Marketing. Prior to that she worked as general manager of Torelli Imports in 2006. She also spent seven years at SixSixOne in various sales and marketing roles, and worked retail for 10 years managing Criterium and Bicycle John’s in Southern California.


Vittoria USA’s new address is 28522 Constellation Road, Suite A, Valencia, California 91355, and its new phone and fax numbers are 661-294-5065 and 661-294-5209 respectively. Maynard can be reached at kim@vittoria-shoes.com or by phone at 661-670-9719.


Vittoria was established in 1976 by Celestino Vercelli, a professional cyclist who competed in the Tour de France, Vuelta a Espana and Giro d Italia. Making use of his competitive experience and drive, the company is known worldwide for the fit and handmade quality of its high-end cycling shoes. The company also launched a line of helmets and sport sunglasses in 2012.