Life is good announced a partnership with The J.M. Smucker Company to bring a new line of Life is good coffee to retailers throughout North America.
Life is good coffee will be available beginning in late summer 2013. Products will include Light Hearted, a light roast ground coffee; Happy Medium, a medium roast ground coffee; Dark & Daring, a dark roast ground coffee; Smore to Love, a smore flavored ground coffee; and Banana Bread Bliss, a banana bread flavored ground coffee. All products are UTZ Certified, a program promoting sustainable farming and better opportunities for farmers, their families and our planet.
“Through our new line of coffee with Smuckers well be able to spread the power of optimism and help kids in need, said Bert Jacobs, chief executive optimist at Life is good. We are grateful to partner with the timeless brand and outstanding team at The J.M. Smucker Company.
We are excited about our partnership with Life is good, which will provide another premium coffee brand option for our consumers, said Mark Smucker, president of U.S. Retail Coffee at The J.M. Smucker Company. Life is good is a great fit with our family of brands and will undoubtedly resonate with our consumers as it supports our sustainability initiatives as our first line of 100% certified coffee.
This is the second partnership in Life is goods Best-In-Class (BIC) business unit, which is designed to extend the Life is good brand through partners who are the leaders in their existing product categories.